Jodi Holzband is the founder of Classic Bart PR + Communications. A 20-plus-year PR veteran, Jodi started her company to help B2B technology companies cut through the noise, tell stories that appeal to their target audiences, and increase brand recognition. In this episode, Jodi shares her insights on effective B2B PR strategies, the importance of storytelling, and how startups can leverage research and awards to build credibility.

Key Takeaways:

- B2B PR strategies for tech companies

- Working with high-growth companies

- Using awards to showcase growth

Episode Timeline:

1:10Jodi's Google problem

2:25Overview of Classic Bart PR's client focus and recent successes

4:05Jodi's approach to client selection

5:10All of Jodi's clients are high-growth companies

6:20How the INC 5000 companies are chosen

7:45Awards are great for AI search

10:30 When should startups start paying for PR?

12:30Finding a company's unique story

17:00Jodi's B2B software PR tactics

19:30 The importance of reusing content

22:30 Jodi's thought leadership philosophy

This episode’s guest:

• Jodi Holzband LinkedIn

• Classic Bart PR + Communications

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Jason Flack is the CEO and Founder of Collective OS, which connects firms with vetted partners so they can win more opportunities, offer more services, and capture more revenue—without hiring or more overhead. He's a serial entrepreneur, focused on helping agencies foster real, meaningful connections that create win-win scenarios for all. In this episode, Jason discusses how trusted partner networks are reshaping agency operations, enhancing flexibility, and leveraging AI for competitive advantage.

Key Takeaways:

- The rise of collectives and trusted partner networks

- How AI is changing the agency landscape

- How collectives allow agencies to be flexible

Episode Timeline:

1:15What are collectives and why are they important?

3:00The benefits of pre-built relationships and seamless onboarding

5:00Factors driving the rise of collectives in the agency space

6:25The impact of AI on agency models and services

7:25How Collective OS matches agencies with synergistic partners

9:27The role of AI in partner matching and collaboration

10:55Typical users of Collective OS and their agency sizes

12:20Gaps in services and emerging client needs

14:00 Can agencies still brag about using AI?

17:12The origin story of Collective OS

20:45Why agencies are shrinking and the shift towards specialization

24:25Jason's thought leadership and insights

This episode’s guest:

• Jason Flack on LinkedIn

• Collective OS's website

• @FlackThought on X

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Yury Molodtsov is the COO & Partner at MA Family, leading communications for tech companies such as Miro and Flipper Zero. He's also the creator of Five Finds, a weekly newsletter about the interesting things he discovers at the edge of the Internet. In this episode, Yury shares how startups should approach PR, crisis communication, and how to build a successful newsletter.

Key Takeaways:

- How to create a successful newsletter

- Why AI is no longer a differentiator

- Effective crisis communication strategies

Episode Timeline:

1:30 Why newsletters should be niche

3:50 Who is Yury's target audience?

4:55 Yury's favorite fact

6:10 Why companies shouldn't boast about using AI

9:15 The average person's impression of AI

10:45 When should startups start investing in PR?

13:25 A PR freelancer's first look at a startup

15:45 How to place stories into top-tier media

20:20 The future of journalism

22:00 Journalists need to develop their own brands

23:35 Yury's approach to crisis management

This episode’s guest:

• Yury Molodtsov on LinkedIn

• MA.Family

• Yury on X

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.