Julia Drake is the co-founder of Wildbound PR, a boutique literary PR and marketing firm that has led successful campaigns for high-profile and indie authors alike, partnering with major publishers, indie presses, and literary organizations. In this episode, Julia explores the distinct aspects of publishing PR versus traditional PR, how to foster cultural conversations around books, and the impact of social media, particularly TikTok, on book promotion.

Key Takeaways:

- How to prep authors for interviews

- How to promote books through TikTok

- How to connect books to current events

Episode Timeline:

0:00Introduction to Wild Bound PR and Julia Drake

1:30The journey from film to literary PR

4:00Successful Wildbound campaigns

6:00 The myth of inspiration

7:25Differences between traditional PR and publishing PR

8:50Creating conversations around books

10:30Preparing first-time authors for PR

13:35The success rates for book publishing

15:00The impact of social media on Book promotion

16:25The ins and outs of BookTok

19:45Client expectations vs. reality in publishing PR

22:05What sets Wildbound apart

24:30Julia's thought leadership philosophy

This episode’s guest:

• Julia Drake on LinkedIn

• WildboundPR's website

• Wildbound PR on Instagram

Subscribe and leave a 5-star review:

https://pod.link/1496390646

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Hosted on Acast. See acast.com/privacy for more information.

Jennifer Adler is the founder and CEO of Adler Public Relations. With more than 20 years of experience, she has represented high-profile clients across industries ranging from real estate and hospitality to healthcare, finance, and nonprofits. In this episode, she shares how luxury brands are adapting to shifting consumer expectations, the importance of crisis preparedness, and what it’s like working with Medieval Times.

Key Takeaways:

- The state of luxury brands in 2025

- How Jennifer started her own agency

- The basics of crisis management

Episode Timeline:

1:45Introduction to Jennifer Adler and Adler PR

2:45How to choose a luxury influencer

4:45How are luxury brands positioning themselves in today's economy

7:25Has the idea of luxury changed over the past 20 years?

9:10How does Jennifer keep her finger on the pulse

10:00Preparing clients for a crisis

12:00The Coldplay debacle crisis

15:15The importance of a cool head in a crisis

17:00The quote that inspired Jennifer to start her own agency

20:20Lessons Jennifer learned hosting the "Earn It" podcast

22:00Working with Medieval Times

25:22Jennifer's thought leadership philosophy

This episode’s guest:

• Jennifer Adler in LinkedIn

• Adler Public Relations

• Adler Public Relations on Instagram

• "Earn It" podcast

Hosted on Acast. See acast.com/privacy for more information.

Lexie Smith, founder and CEO of Growth Mode, discusses misconceptions about the industry and the increasing demands from clients. Lexie emphasizes the importance of education in managing client expectations and the need for a strategic approach to building personal brands. She shares insights from her podcast, "Pitchin' and Sippin,'" and her work with the nonprofit Everyday Action, which addresses food waste and hunger in Los Angeles.

Key Takeaways:

- How PR people can do more with less

- Clearing up PR misconceptions

- How to build a personal brand

Episode Timeline:

0:00 Introduction to Lexi Smith and Growth Mode

2:03 Why PR agencies are being asked to do more with less

4:10 PR is having a hard time defining itself in the new era

5:10 People need to be educated about PR

8:00 Mistakes people make in personal branding

11:00 The "why" of your personal brand

13:15 Taylor Swift's marketing brilliance

14:30 Lessons Lexie has learned from the "Pitchin' and Sippin'" podcast

17:15 Tod's pitch preferences

19:30 Lexie's work with Everyday Action

23:25 Lexie's thought leadership philosophy

This episode’s guest:

• Lexie Smith on LinkedIn

• Growth Mode's website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.