Doug Simon is the CEO and founder of DS Simon Media, an award-winning PR agency that serves top brands in healthcare, technology, travel, financial services, consumer goods, entertainment, retail, non-profits, and more. In this interview, he shares his insights on the importance of authenticity in media appearances, the evolving role of AI in public relations, and the lessons he’s learned from stand-up comedy.

Key Takeaways:

- PR lessons from stand-up comedy

- The enduring power of local media

- Why AI loves earned media

Episode Timeline:

1:45 How has stand-up comedy helped Doug's PR career?

2:50 Finding your voice in comedy

5:00 How Doug's TV background helps him prepare his clients for media appearances

7:45 PR's influence over newsrooms

10:35 How to be authentic in media appearances

13:00 Mistakes people make when appearing on TV from home

16:15 How does AI increase revenue from earned media

18:45 Why does local media show up prominently in AI search?

23:00 What has Doug learned from hosting “PR’s Top Pro’s Talk…”

25:45 Doug's thought leadership philosophy

This episode’s guest:

• Doug Simon on LinkedIn

• Email: DougS@DSSimonMedia.com

• “PR’s Top Pros Talk…” podcast

• DSSimon's website

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Mitch Askenas, Executive Director and Head of Commercial for the Americas at Comcast Technology Solutions, shares how the company's "Ingest once, deliver everywhere" strategy is reshaping the way streaming content reaches audiences. You'll also learn how Comcast is streamlining media delivery across TV, mobile, and streaming platforms, and what it means for the future of media and technology.

Key Takeaways:

- The future of streaming

- The future of content modernization

- Challengers in providing streaming content

Episode Timeline:

1:30 Tod remembers ON TV

2:30 What does "Ingest once, deliver everywhere" mean?

4:25 What content companies really want

6:10 The differences between traditional broadcasting and streaming

8:30 What separates Comcast from other companies

9:30 What does the future of streaming look like?

12:30 How does Mitch stay on top of new technology?

14:20 What are Comcast's advantages for content creators?

15:30 New ways of monetizing content

19:00 Past technologies that have failed

22:30 HD radio

This episode’s guest:

• Mitch Askenas on LinkedIn

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On this special edition of PR 360, we’re revisiting a standout episode that perfectly captures what we aim to do with the show. It’s a March 2024 interview with Gini Dietrich, founder of the influential Spin Sucks blog and author of Spin Sucks: Communication and Reputation Management in the Digital Age. This episode checks all the boxes—it’s fun, insightful, and packed with valuable takeaways on thought leadership, the evolution of Spin Sucks from a blog into a movement, and even Gini’s take on why Taylor Swift is a brilliant marketer.

Key Takeaways:

- The Spin Sucks story

- Why thought leaders should be bold

- Why Gini loves AI

Episode Timeline:

2:40 How to come up with podcast ideas

4:00 Why is Taylor Swift a great marketer?

5:40 How Spin Sucks grew from a blog to a movement

7:40 Why ethics is the backbone of Spin Sucks

9:50 How to define results with a client

11:00 The PESO model

13:50 The importance of creating authority and trust

14:40 Gini on thought leadership

17:40 Gini's thoughts on AI

This episode’s guest:

· Gini Dietrich on LinkedIn

· The Spin Sucks website

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

• Join the conversation by leaving a comment!

• Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.