Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.

Key Takeaways:

- How a sense of style can help you with personal branding

- The current state of the retail economy

- Navigating Google's tricky algorithms

Episode Timeline:

0:00Introduction to Barrett Wertz

2:30How can the average guy develop a sense of style?

4:00 How creating a personal style helps your brand

5:30 Creating commerce content at the New York Post

9:00Choosing which products the Post highlights

11:30 Comparing and contrasting different products

12:30 What's the secret to a great gift guide

16:30How to manage a writing team

20:45How to understand Google from an Editorial perspective

23:55 Content used to be based on merit

24:30What does Barret's work tell him about today's economy?

This episode’s guest:

• Barret Wertz on LinkedIn

• The New York Post on Instagram

• The New York Post on X

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Aaron Berger is the Co-Founder and Principal of A/M Partners, a boutique communications consultancy helping companies tell stories that move markets. In this episode, Aaron discusses the evolving landscape for startups in the AI era. He also emphasizes the importance of cohesive messaging, the role of PR in building brand awareness, and the challenges startups face in navigating the media landscape.

Key Takeaways:

- Why PR is essential for startups

- The key pivot startups need to make

- Why personal relationships are important in the AI era

Episode Timeline:

0:00Introduction to A/M Partners

3:00Communicating PR for startups

5:30The importance of cohesive messaging

7:25 How to find the story

9:55Navigating AI's impact on communications

11:00The role of relationships in PR

16:45Why early-stage companies need PR

18:13Challenges in PR and advertising

24:30Thought leadership in PR

This episode’s guest:

• Aaron Berger on LinkedIn

• A/M Partners on LinkedIn

• A/M Partners website

• Email: Aaron@AM.Partners

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.

Brooke Kruger, the founder of KC Partners, a leading communications search firm, has a deep grasp on what’s happening in the job market, what skills are in demand, how hiring is evolving, and what both companies and job seekers need to succeed. On this episode, she discusses current communications hiring trends, the impact of AI on the job market, the importance of emotional intelligence, and common interview mistakes.

Key Takeaways:

- Why comms hiring is back post-COVID

- How AI is affecting the comms job market

- How to kill it in your next job interview

Episode Timeline:

0:00Introduction to communications hiring trends

3:00The impact of AI on communications hiring

6:10Current trends in communications hiring

8:40How to know if someone is a good fit

10:40 The candidates everyone is looking for

12:15Navigating the job market Post-COVID

15:20Preparing the next generation for the workforce

18:10The importance of emotional intelligence

21:15Thought leadership in communications

This episode’s guest:

• Brooke Kruger on LinkedIn

• KC-Partners.com

Subscribe and leave a 5-star review:

https://pod.link/1496390646

Contact Us!

•Join the conversation by leaving a comment!

•Follow us on Facebook, Twitter, Instagram, and LinkedIn!

Thanks for listening!

Hosted on Acast. See acast.com/privacy for more information.