Editorial Commerce, Algorithms, and Consumer Trends with the New York Post's Barret Wertz

Barret Wertz, the New York Post Group's Senior Editorial Director of Commerce, is a lifestyle media veteran with over 15 years of experience in editorial, branded content, and celebrity collaborations. In this episode, he shares insights on building a personal style, the role of gift guides in commerce, and the challenges of navigating Google’s algorithm. He also provides a perspective on current economic trends and consumer behavior, with a focus on value-driven purchasing.

Key Takeaways:

- How a sense of style can help you with personal branding

- The current state of the retail economy

- Navigating Google's tricky algorithms

Episode Timeline:

0:00Introduction to Barrett Wertz

2:30How can the average guy develop a sense of style?

4:00 How creating a personal style helps your brand

5:30 Creating commerce content at the New York Post

9:00Choosing which products the Post highlights

11:30 Comparing and contrasting different products

12:30 What's the secret to a great gift guide

16:30How to manage a writing team

20:45How to understand Google from an Editorial perspective

23:55 Content used to be based on merit

24:30What does Barret's work tell him about today's economy?

This episode’s guest:

• Barret Wertz on LinkedIn

• The New York Post on Instagram

• The New York Post on X

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