Colin Nolan takes over as host in this episode of Out of the Hourglass for “How’d They Do That” conversation with George Apap, President of George Apap Painting based in Patterson, NY.

Frustrated by high marketing spend without recognizable return and customer acquisition costs that seem unsustainable, George was determined to find a better way to increase leads through a cost effective avenue. Through disciplined sales behaviors, networking consistency and genuine relationship based outreach, George and his team are seeing the impact of face to face marketing more so than ever before and the momentum is only continuing to grow!

We’re featuring Jim Falk, the VP of Sales at Nolan Painting and a Sales Coach here at Nolan Consulting Group on today’s episode of Out of the Hourglass. Jim recently co-facilitated a Sales Fundamentals Workshop for Summit Members focused on executing and mastering the Sales Process. As part of this workshop, he spoke on a topic called Neuro-Linguistic Programming (NLP) and how it can be applied to Sales and your prospect interactions. NLP through Sales focuses on using specific words, actions and tonality to build connections with potential customers. It’s the simplicity of this strategy that brings so much impact, and we thought it worth a share!

To get us started, we’ll connect with Jim one-on-one for a check in on the state of Sales in this current environment, the challenges that are arising as a result and what he and his team are working on to give it their best shot at hitting their Sales goals.

We are welcoming back a former podcast guest and Summit Member, Michael Murray, the Founder and President at Textbook Painting in Cleveland, OH to today’s episode! Michael shares his experience and insights when it comes to hiring overseas talent, more commonly referred to as Virtual Assistant (VAs) for his organizational growth. From his approach on the strategy, to managing a global team, the importance of clear communication and documentation, compensation and recruiting, to building relationships with the local team, we lay it all on the table.

Some of the tools utilized by Textbook Painting highlighted in this episode:

Job Postings:

https://www.onlinejobs.ph/

https://remote.co/

Tools:

https://www.tango.us/

https://www.notion.so/

https://vocaroo.com/

https://wise.com/us/

https://www.loom.com/

https://justcall.io/

https://www.ringcentral.com/