Episodios

  • The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether

    The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
    Apr 30 2025
    Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.
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    33 m
  • From Brand Safety to Suitability with Michael Bishop and Rich Raddon

    From Brand Safety to Suitability with Michael Bishop and Rich Raddon
    Apr 23 2025
    OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.
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    30 m
  • AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson

    AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson
    Apr 16 2025
    Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on the dark secrets of VC secret society.
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    49 m
  • The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers

    The OpenAI Ad Opportunity, Second-Time Founders, and Reading Your Coworkers
    Apr 9 2025
    OpenAI says it won’t build an ad business. Joe and Eric say it will — and it’ll be massive. Plus, how AI is boosting margins, why adtech disproportionately rewards second-time founders, and what Eric’s Enneagram type reveals.
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    49 m
  • AI for the Open Web and Product-Market Fit Is Like ... Porn?

    AI for the Open Web and Product-Market Fit Is Like ... Porn?
    Apr 2 2025
    Eric dons his professorial glasses and trots out his most sumptuous-sounding microphone to hold office hours as he and Joe discuss the performance TV thesis' equivalent for the open web, how Joe can work with early-stage startup founders, and how you know you have product-market fit (hint: it's like porn).
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    42 m
  • A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb

    A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
    Mar 26 2025
    Matt Newcomb, head of Azerion in the US, UK, and APAC, joins Eric Franchi and Joe Zappa to dive deep into mergers and acquisitions. They discuss how the CEO can maximize a company's chances of a favorable exit, integration best practices, what will drive adtech M&A over the next couple of years, and war stories. Joe promises to visit Eric in his nursing home and shares what it's like to record a pod with not one but two handsome devils.
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    42 m
  • Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches

    Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches
    Mar 19 2025
    Eric and Joe discuss the three things you need to do to maximize the impact of a product launch or press announcement by analyzing the success of two launches last week: Scope3's AI products and Aperiam 2.0. Plus, Eric can't sit with Joe at lunch, and Eric is hoarding modernist wooden elephants.
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    29 m
  • Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie

    Reply Guy to "CTV for SMBs" Founder with Streamr CEO Jonathan Moffie
    Mar 12 2025
    Streamr CEO Jonathan Moffie joins Eric Franchi and Joe Zappa to discuss AppLovin's success, the performance TV opportunity, making streaming accessible to SMB advertisers, and returning to his natural role as a reply guy, be it on Brooklyn Nets or adtech Twitter.
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    37 m
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