Episodios

  • IAS Predictions, SMB Ambitions, and AI Bets

    IAS Predictions, SMB Ambitions, and AI Bets
    Oct 15 2025
    Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.
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    33 m
  • Shiv Gupta on How to Build a Modern Adtech Salesforce

    Shiv Gupta on How to Build a Modern Adtech Salesforce
    Oct 8 2025
    U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen Xers from the Mesopotamians.
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    46 m
  • Eric and Joe on Hiring Failures, Q4 Prep, and Pullups

    Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
    Oct 1 2025
    On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
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    39 m
  • 10 Adtech CEO Misconceptions About Marketing

    10 Adtech CEO Misconceptions About Marketing
    Sep 24 2025
    Joe goes solo to rattle off 10 common misconceptions adtech CEOs have about marketing. No way to grow a business like calling out your customer. Topics include how to find great marketers, how often to communicate, and how to measure the impact of adtech marketing.
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    27 m
  • Magnite and Streamr on the Performance TV Acquisition

    Magnite and Streamr on the Performance TV Acquisition
    Sep 17 2025
    Magnite CPO Adam Soroca and Streamr CEO and co-founder Jonathan Moffie join the pod to discuss the leading SSP buying the CTV creative automation platform. Adam and Jonathan break down the thinking behind the deal, how it came together, and what other startup founders can learn from Streamr's example. Joe posits that performance TV is the big thesis in adtech and asks the guys what Magnite needs to do to deliver on its promise.
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    27 m
  • Journalist Mike Shields on PR Being Even More Dead

    Journalist Mike Shields on PR Being Even More Dead
    Sep 10 2025
    Traditional PR is dead! But don't take our word for it. Ask an actual journalist, former Wall Street Journal and AdWeek reporter Mike Shields. Mike tells Joe and Eric why Joe's shtick about throwing out the 2005 marketing playbook resonates with him, how to actually succeed at traditional PR or media relations, and what adtech companies can do instead to get the word out.
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    34 m
  • Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes

    Auren Hoffman on LiveRamp Lessons, Great Talent, and Contrarian Takes
    Sep 3 2025
    Serial entrepreneur and investor Auren Hoffman joins Eric and Joe to discuss why he shouldn’t have sold LiveRamp and how he’d push the company forward today, what he’s excited about in adtech, how to spot great talent, and things most people he respects believe that he disagrees with. Tune in to find out whether EQ is overrated and why Auren might start another adtech company.
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    44 m
  • James Borow on Universal Ads’ Approach to CTV

    James Borow on Universal Ads’ Approach to CTV
    Aug 27 2025
    Universal Ads' James Borow joins Eric and Joe to discuss the key components of the performance TV category, Universal Ads' unique approach, how big an impact performance TV will have on the open web as a whole, and what he's learned from selling multiple companies. Hijinks about corporations ensue.
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    36 m