Open Market

De: Joe Zappa
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  • Resumen

  • Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.
    Copyright 2025 Joe Zappa
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Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
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Episodios
  • The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether

    The Next $1B Commerce Media Business with PayPal Ads GM Dr. Mark Grether
    Apr 30 2025
    Dr. Mark Grether joins the pod to talk about the four components of a massive commerce media business, how to maximize the opportunity for advertisers, why he joined PayPal to build their commerce media network after building Uber's ad business to $1B in revenue, and how AI is changing commerce media for advertisers, media owners, and consumers.
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    33 m
  • From Brand Safety to Suitability with Michael Bishop and Rich Raddon

    From Brand Safety to Suitability with Michael Bishop and Rich Raddon
    Apr 23 2025
    OpenAds CTO (and former Moat engineer) Michael Bishop and Zefr CEO Rich Raddon join Eric and Joe to discuss the evidence-based case (or lack thereof) for brand safety, why we should shift our mindset from safety to suitability and contextual targeting, the link between suitability and performance, and how AI is changing the space. Plus, Michael drops the term "poststructuralist" on the pod, a philosophical allusion for the ages.
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    30 m
  • AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson

    AI, Work Productivity Gaps, and Customer Experience with Crosshatch CEO Soren Larson
    Apr 16 2025
    Friend of the pod and Crosshatch CEO Soren Larson joins Eric and Joe to discuss how AI is transforming venture scaling and bootstrapped business building, the hot sectors of adtech, and how LLMs will change the customer experience. Plus, Soren is now a car guy, and Joe presses Eric on the dark secrets of VC secret society.
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    49 m
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