Open Market Podcast Por Joe Zappa & Eric Franchi arte de portada

Open Market

Open Market

De: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship

    Recast CEO Michael Kaminsky on Attribution Myths and Analytics Entrepreneurship
    Mar 18 2026
    Recast CEO Michael Kaminsky joins Eric Franchi and Joe Zappa to discuss why marketing analytics may be an even tougher business than adtech and the founding story behind Recast. They unpack the internal politics that shape how measurement tools are adopted, why upper-funnel channels are given a lack of credit, and what marketers still get wrong about attribution. Michael also explains why “interesting insights are worthless,” how CMOs and CFOs are increasingly collaborating on marketing budgets, and how AI is changing both the way he’s building the company and the future of marketing measurement.
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    38 m
  • Graphed CEO Cody Schneider on an AI-First Approach to GTM

    Graphed CEO Cody Schneider on an AI-First Approach to GTM
    Mar 11 2026
    Graphed CEO Cody Schneider joins Eric Franchi and Joe Zappa to explain how he unleashed a fleet of AI agents on his company’s go-to-market efforts, including the automated outreach that landed him on this very podcast. They break down what parts of marketing and sales AI can realistically automate today, how non-technical founders can start building simple agents (like for podcast outreach), and the results Cody has seen so far. They also discuss the tradeoffs — from bot detection to authenticity concerns — and how leaders can build organizations that encourage experimentation instead of shutting it down.
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    47 m
  • How We Use AI Daily

    How We Use AI Daily
    Mar 4 2026
    Eric Franchi and Joe Zappa break down how they actually use AI every day across creative work, CEO-level strategy and hiring, investing analysis, and business development, then react to Block laying off 4,000 employees in the name of AI and what that signals about how organizations will need to adapt. Finally, they tackle the cultural backlash to AI and discuss past cycles that mirror the present.
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    40 m
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