Open Market Podcast Por Joe Zappa & Eric Franchi arte de portada

Open Market

Open Market

De: Joe Zappa & Eric Franchi
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Open Market is a podcast about building companies in the advertising industry. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa dive into the stories of successful companies to help listeners understand how to replicate that success. Guests such as Brian O'Kelley, Jonah Goodhart, and the Vanderhooks join to share their advice.Copyright 2025 Joe Zappa Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • IAS Predictions, SMB Ambitions, and AI Bets

    IAS Predictions, SMB Ambitions, and AI Bets
    Oct 15 2025
    Eric Franchi and Joe Zappa discuss the acquisition of IAS and the company's potential future directions, how an open internet adtech company could crack the SMB market and which companies are most likely to do it, and the surge of optimism around AI — from GEO to OpenAI to Silicon Valley's return to adtech investing.
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    33 m
  • Shiv Gupta on How to Build a Modern Adtech Salesforce

    Shiv Gupta on How to Build a Modern Adtech Salesforce
    Oct 8 2025
    U of Digital CEO and co-founder Shiv Gupta joins the pod to educate Joe and Eric on AI's transformation of adtech, the three legs of the modern sales stool, and how sales and marketing are blurring. Plus, Joe finds out about "jeans parties," an ancient practice handed down to Gen Xers from the Mesopotamians.
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    46 m
  • Eric and Joe on Hiring Failures, Q4 Prep, and Pullups

    Eric and Joe on Hiring Failures, Q4 Prep, and Pullups
    Oct 1 2025
    On the Friday before Labor Day, Joe and Eric got loose (or Joe got loose and Eric tolerated his shenanigans). Joe debriefs a recent hire that went wrong, Eric discusses Q4 adtech prep, and the guys debate who can do more pull-ups.
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    39 m
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