It's time for you to shift your mindset and think about selling as serving.

This means that you are not just selling when you are presenting your offer but during your whole launch.

As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.

This is an opportunity for you to really share how your offer can help them.

Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.

And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

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Instagram: @realpaulpruitt & @realmelissapruitt

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Don't treat everybody the same.

Don’t put them all on the same email list.

Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.

And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.

If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.

I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?

Resources:

1. Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

What makes a high-converting headline?

It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.

How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

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Sometimes we create a business or a career that we eventually don't love anymore.

But it was not one intentional decision that leads us there.

Over time, we made micro-commitments, saying yes to certain things and turning down other things.

And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing.

In this episode, we are discussing the importance of giving ourselves permission to evaluate, pivot, and possibly reboot our business from time to time in order to create a membership that truly serves us and our current needs.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-reboot-your-business-model-for-long-term-growth/

Resources

1. Free Membership Guide- You’ll learn the exact steps to take to build a successful membership business around what you already know, love, and do! Ready to reclaim your time and attract a community of paying members?
2. Adaptive Marketing Program - Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram:@realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

This is an awesome strategy that you can start incorporating into your business right away.

This is the way that's going to allow you to make more money in your business with less effort.

What is it? A membership model!

This is a great strategy to start to incorporate into your business if you haven't done so already.

This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your business

Memberships are a win-win!

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Many people struggle to attract the right audience before their launch.

They then end up promoting their launch to people that are not interested in their paid offers in the first place.

In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.

Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-buyers-not-just-sign-ups-to-your-launch/

Resources:

1. Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

No doubt, a great onboarding process is the key to building a great relationship with your members.

Because that moment, right after the purchase, is the most vulnerable moment for your clients.

They just handed their credit card details to a stranger based on a promise and are wondering if you are going to deliver.

In this episode of our Mastermind Series, we are discussing how you can create an engaging and informative onboarding process that will leave a good first impression with your new members.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

When we go and acquire something, when we consume something, we're expected to pay, right?

But here in the internet marketing space, a lot of people get tripped up on what's sold on to them and that's build a list, build a list, build a list, nurture, nurture, nurture, because that builds the vanity metric.

That's something that's measurable for a lot of influencers out there to get you to do. And I'm going to tell you at the end of the day, most of your clientele most likely is not in this internet marketing bubble, they're not conditioned this way.

You have the opportunity to get paid as you build your email list. After all, this is what happens in the real world.

You get contact information from people that are buyers, not people that are freebie seekers.

So whenever you're doing your opt ins, whenever you're doing those initial offers, you could have different types of offers that you do that will allow the person to pull their wallet out in advance, sooner in the relationship versus way later in the relationship.

Now, what that will allow you to do is then you're going to be able to pre finance your list building because as you spend money to get new eyeballs on your offers, on your things, you are then able to sell a different type of offer, typically a smaller promise, a smaller offer initially compared to your big offer, your big course, coaching, program, membership that you have the different offers that we all have in the backarsenal.

And while that happens you will actually, as your email list grows, the money will be coming back in, the money will be coming back in, you'll be able to reinvest it. It's like having an ATM machine versus a slot machine when it comes to doing your ads.

I want you to keep in mind that you can look at your funnel differently.

You can look at your marketing strategy completely differently, if you change your mindset and start thinking more and ask yourself the question, “how can I get paid sooner? How can I get paid to build my email list?”

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt