It's time for you to shift your mindset and think about selling as serving.

This means that you are not just selling when you are presenting your offer but during your whole launch.

As you are influencing your audience and serving them, you are selling at the exact same time, guiding them toward an informed buying decision.

This is an opportunity for you to really share how your offer can help them.

Be really transparent, answer all their questions, and explain all the steps that you're gonna take with them.

And once you start selling to your audience in a way that's transparent and authentic, you're gonna feel really good about it.

Resources:

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

Don't treat everybody the same.

Don’t put them all on the same email list.

Now, this is a big mistake that a lot of us make when we first start off with list building. We put everybody all on one list and give them the same experience.

And when we first get started, that's naturally what we do because we might not have a very big list. But as you slowly start to build your list, you need to think about the different experiences that you want your audience to have and where they're at on the customer journey.

If you group everyone on one list and treat them all the same, then there's going to be some people that tune out and some people that feel that you're not really listening to them and what their needs are.

I want you to think about that list that you have. How can you segment it out to really give each person on that list an individualized experience?

Resources:

1. Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!

1. Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt

What makes a high-converting headline?

It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection.

How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this!

Resources:

1. Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/

Connect with us on social!

Instagram: @realpaulpruitt & @realmelissapruitt

Facebook: @realpaulpruitt & @realmelissapruitt