If you're thinking about leaving your W-2 job but don't know where to start, this episode is your roadmap. Lindsay sits down with Kelly Schuckneckt, founder of Two Mile High Marketing, to unpack exactly how she went from corporate layoff to building a half-million dollar agency in just one year—and how you can do the same by packaging your skills the right way.

Kelly's story starts like so many others: she had a dream of starting her own business, but kept putting it off. For two years, she had a business name, a website, and a vision—but no action. Then came the meeting with HR. Her role was eliminated. And instead of panicking, she made a decision: it was time to bet on herself.

Here's what makes Kelly's story so powerful: she didn't have a huge following, a massive email list, or even a perfect business plan. What she DID have was clarity on her "Authority X Factor"—the unique combination of skills and experience that made her irreplaceable. She packaged what she'd done for her former boss (ghostwriting, speaking engagements, podcast bookings, thought leadership positioning) into a clear, high-ticket offer. Within a week, she had her first client. Within months, she had a team.

In this episode, you'll learn:

1. Why niching down by offering (not industry) is the key to standing out in a crowded market
2. How Kelly turned one case study into a scalable service business
3. The mindset shift from "I'm just worth $50/hour" to "I can sell $25K packages"
4. Why she chose to build an agency instead of staying a solopreneur—and how fast she scaled
5. The exact conversations and communities that landed her first clients (hint: it wasn't cold outreach)

If you've been laid off, furloughed, or just dreaming of ditching your W-2 for a work-from-home lifestyle, Kelly's story proves it's not only possible—it's the fastest path to freedom when you package your expertise the right way.

Connect with Kelly: twomilehighmarketing.com | Take the Thought Leadership Scorecard | LinkedIn: Kelly Schuckneckt

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Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

You've heard it a thousand times: "Make money from what you love." "Build passive income while you sleep." But how do you actually DO it? How do you take something you're passionate about and turn it into a thriving digital business with multiple revenue streams?

In this episode, Lindsay sits down with Michelle Heberling, founder and author of The Guts of Fermentation, to unpack exactly how she transformed her catering expertise and love of food into a multi-layered online business—and how you can do the same with YOUR passion.

Michelle shares her journey from growing up on a farm, to moving to San Francisco during the food movement, to taking clients on off-grid retreats where she cooked life-changing meals that left people raving about their poop stories (yes, really). When her clients kept asking for recipes, she listened—and that listening sparked an entire ecosystem of products, programs, and digital offerings.

Here's what Michelle built from ONE core passion:

1. A book that doesn't just share recipes, but connects the dots between soil health, fermented food, and gut healing (something no one else was doing)
2. Online classes teaching fermentation techniques and her signature two-week gut reset
3. Train-the-trainer certification for health practitioners, nutritionists, and coaches who want to use her protocol with their clients
4. Fermentation kits that make it easy for beginners to get started
5. A phone app (built with AI!) that guides users through personalized gut-health protocols and tracks progress

Lindsay introduces the "Rose Bush Model"—the idea that your business starts with one or two stems, but over time, with care and attention, it grows into a full, thriving bush with multiple branches (revenue streams). Michelle's story is the perfect example of this in action.

You'll also hear how Michelle used AI to organize 127 recipes, format citations, and even build her app—proof that you don't need a huge team or budget to scale your passion into profit.

If you've ever wondered whether you could turn what you love into real income, this episode will show you it's not only possible—it's happening right now.

Connect with Michelle: thegutsoffermentation.com | Instagram: @thegutsoffermentation

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm

Think summits are dead? Think again. In this tactical, strategy-packed episode, Lindsay sits down with Jessyka Coulter, founder of ACE Cookie Tutoring, who has hosted over 20 virtual summits in just five years—and made them her primary lead generation engine.

If you've ever wondered whether summits are worth the effort, how to find speakers, or what actually converts attendees into paying clients, this conversation will answer every question you didn't know you had.

Jessyka walks us through her entire summit journey—from her very first event (which took three chaotic months to pull together) to her current streamlined process of hosting two high-converting summits per year. She shares the behind-the-scenes logistics most people don't talk about: how she vets speakers, why she asks about email list size upfront, how she structures interviews to keep mamas engaged, and the exact monetization model she uses (VIP passes, webinars, and strategic follow-up sequences).

You'll also hear the surprising mindset shifts that made the biggest difference in her results—including why the energy you bring to speaker outreach actually impacts response rates, and why choosing your lane and staying committed matters more than chasing the latest marketing trend.

Key takeaways include:

1. Live vs. prerecorded: Why Jessyka switched formats based on audience feedback (and how surveys changed everything)
2. Speaker strategy: How to find the right guests, why email list size matters, and what to track with link analytics
3. The sweet spot: Why 5 speakers per day is the magic number, and how shorter interviews with more speakers can outperform fewer long sessions
4. Organic promotion only: How she fills summits without running a single ad (hint: it's all about speaker collaboration and email)
5. The power of consistency: Why marrying one strategy—even an imperfect one—beats pivoting every six months

Whether you're a coach, consultant, course creator, or service provider looking for a scalable way to build your list and attract dream clients, this episode proves that summits are far from dead—they just need to be done right.

Connect with Jessyka: ACE Cookie Tutoring (acecookietutoring.com)

Join the free Facebook Community! Connect, Learn, Grow, Build https://www.facebook.com/groups/freedomentrepreneurcommunity

Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.

Book your demo: https://bizinaboxsolutions.com/crm