From Zero to 20+ Summits: A Step-by-Step Guide to Virtual Event Success with Jessyka Coulter

Think summits are dead? Think again. In this tactical, strategy-packed episode, Lindsay sits down with Jessyka Coulter, founder of ACE Cookie Tutoring, who has hosted over 20 virtual summits in just five years—and made them her primary lead generation engine.

If you've ever wondered whether summits are worth the effort, how to find speakers, or what actually converts attendees into paying clients, this conversation will answer every question you didn't know you had.

Jessyka walks us through her entire summit journey—from her very first event (which took three chaotic months to pull together) to her current streamlined process of hosting two high-converting summits per year. She shares the behind-the-scenes logistics most people don't talk about: how she vets speakers, why she asks about email list size upfront, how she structures interviews to keep mamas engaged, and the exact monetization model she uses (VIP passes, webinars, and strategic follow-up sequences).

You'll also hear the surprising mindset shifts that made the biggest difference in her results—including why the energy you bring to speaker outreach actually impacts response rates, and why choosing your lane and staying committed matters more than chasing the latest marketing trend.

Key takeaways include:

1. Live vs. prerecorded: Why Jessyka switched formats based on audience feedback (and how surveys changed everything)
2. Speaker strategy: How to find the right guests, why email list size matters, and what to track with link analytics
3. The sweet spot: Why 5 speakers per day is the magic number, and how shorter interviews with more speakers can outperform fewer long sessions
4. Organic promotion only: How she fills summits without running a single ad (hint: it's all about speaker collaboration and email)
5. The power of consistency: Why marrying one strategy—even an imperfect one—beats pivoting every six months

Whether you're a coach, consultant, course creator, or service provider looking for a scalable way to build your list and attract dream clients, this episode proves that summits are far from dead—they just need to be done right.

Connect with Jessyka: ACE Cookie Tutoring (acecookietutoring.com)

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