Episodios

  • Life after Agency Life Ep#3 (Tom Morton, Britton Taylor, Lisa Prince)
    Apr 27 2025

    Our third episode on how planners are applying their skills outside of agency life. Tom Morton (Prior R/GA), Lisa Prince (Prior W+K) and Britton Taylor (Prior W+K) share why they left and the lessons learned along the way.

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    56 m
  • On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)
    Apr 18 2025

    This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible.

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    50 m
  • Debuting the U.S. version of The Long & the Short of it
    Apr 12 2025

    "The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

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    34 m
  • The Entertainer's campaign focuses on our kids charming obsessions
    Apr 5 2025

    With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning.

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    42 m
  • Ep#2 Life After Agency Life
    Mar 30 2025

    Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

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    1 h y 3 m
  • On the Spot Ep1- where planners talk about brands they’ve never worked on
    Mar 23 2025

    Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible.

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    55 m
  • The story behind Kellogg's brand refresh
    Mar 16 2025

    Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

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    49 m
  • Live from Toronto: Rise of the Independents
    Mar 9 2025

    Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

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    1 h y 7 m
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