On Strategy Showcase Podcast Por Fergus O’Carroll arte de portada

On Strategy Showcase

On Strategy Showcase

De: Fergus O’Carroll
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Where marketers tell the stories behind the strategies that led to amazing campaigns.© 2026 On Strategy Showcase Economía Gestión Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief

    Ep#1 Planning for Effective Outcomes 2026: Getting to the Client Brief
    Apr 5 2026

    Colin Kavanagh, CMO at Pernod Ricard, Adam McCraw, Global Head of Prime Marketing at Amazon and George Felix, EVP CMO at Brinker International discuss how they get to defining their objectives, challenges, strategies and audience insights. And who writes the client brief. Thanks to the Effies and to Tracksuit for supporting this 6 part 2026 effectiveness series.

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    43 m
  • Life in the Valley live from Uber in San Francisco

    Life in the Valley live from Uber in San Francisco
    Mar 29 2026

    Global marketing leaders from Uber, Airbnb, Coinbase and WestCap Private Equity join me for a conversation about the culture of marketing in the valley - all four came from an agency background. It's an honest, fascinating conversation. Thanks to Tracksuit, Ipsos and The Effies for supporting our live tour. You can also watch this episode on our YouTube channel or website.
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    49 m
  • How this Grand Effie winner fought generics and held its price premium

    How this Grand Effie winner fought generics and held its price premium
    Mar 22 2026

    In a category dominated by generics (60%) and fixated on ever-faster pain relief, Nurofen escaped the category's tropes with a message that connected with women in a deeper, more meaningful way. I'm joined by McCann London's CEO, Mel Arrow and Strategy Partner, Jocelyn Major.

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    47 m
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