Gina Rubel and Jennifer Simpson Carr unpack what clients are truly looking for from their outside counsel today, drawing directly from the candid insights shared during last week’s General Counsel panel at the Legal Marketing Association’s International Conference. They explore five critical themes that every law firm should understand to strengthen client loyalty, grow relationships, and win new business.

As legal professionals gather in Washington, D.C. for a packed week of industry conferences, including the 40th anniversary of the Legal Marketing Association, Gina Rubel and Jennifer Simpson Carr take a candid look at what it means to show up authentically during turbulent times.

Gina Rubel is joined by immigration law attorney Wendy Castor Hess to unpack the current state of U.S. immigration policy and what it means for travelers, visa holders, and green card holders in 2025. With new executive orders in place and heightened enforcement at U.S. ports of entry, the episode explores how these changes are affecting universities, corporations, and individuals alike.

Gina Rubel and Jennifer Carr reflect on key insights from Legalweek 2025, focusing on how law firms must adapt to meet the expectations of today’s legal buyers. From the rise of millennial buyers prioritizing trust and transparency over cost, to the demand for predictive pricing, multidisciplinary teams, and outcome-based value, the conversation explores how firms can evolve to remain competitive. They also tackle the "million-dollar problem" of associate attrition, the strategic use of data for DEI and talent development, and the importance of including business professionals in client-facing conversations. Grounded in the realities of today’s legal and political climate, this episode challenges firms to rethink the business of law with courage, creativity, and client-centricity.

In this episode, Gina Rubel and Jennifer Carr reflect on their experiences at Legalweek and discuss the evolving implications of recent executive orders targeting law firms. The conversation covers the controversy surrounding decisions made by major firms and the broader legal industry’s response.

In this episode of On Record PR, Gina Rubel and Jennifer Simpson Carr explore how law firm leaders can proactively navigate crisis planning amid uncertain times, addressing the impact of recent executive orders on the legal industry.

In this episode of On Record PR, Jennifer Simpson Carr and Sarah Larson discuss recent political attacks on law firms and the rule of law, emphasizing the importance of firms articulating their core values in internal and external communications.

In this episode of On Record PR, Jennifer Simpson Carr and Elizabeth Ogilvie discuss the growing threat to law firm diversity, equity and inclusion (DEI) programs in light of recent executive orders.