On Record PR Podcast Por Gina Rubel arte de portada

On Record PR

On Record PR

De: Gina Rubel
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Our multi-award-winning podcast dives deep into the strategies and insights that matter most to law firm leaders tasked with driving growth, innovation, and success. Our weekly episodes are created for decision-makers at law firms. Whether you are a managing partner, chief, executive committee member, or practice or industry group chair, our show is your resource for navigating complex challenges, fostering strategic growth, and staying ahead in an evolving legal landscape. We welcome topic ideas at podcast@onrecordpr.com.Copyright 2020. All Rights Reserved. Furia Rubel Communications, Inc. Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility

    GEO vs. SEO: How AI-Driven Search Is Rewriting Law Firm Visibility
    Sep 22 2025

    Leslie Richards joins Jennifer Simpson Carr to demystify GEO—generative engine optimization—and its impact on law firm marketing. From zero-click results to authority signals across the digital ecosystem, they unpack how AI summaries cite sources and what that means for traffic, reputation, and referrals.

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    24 m
  • Why Public and Media Relations ROI Can’t Always Be Measured

    Why Public and Media Relations ROI Can’t Always Be Measured
    Sep 15 2025

    From AVEs to attribution dashboards, law firms often struggle to prove the ROI of public and media relations. Jennifer Simpson Carr and Sarah Larson discuss why the most meaningful outcomes—trust, reputation, and credibility—can’t always be measured in clicks. They share strategies for reframing PR success, identifying alternative metrics, and helping law firm leaders recognize the long-term business value of communications.
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    18 m
  • Leading Through RTO: Talent, Culture, and Communication

    Leading Through RTO: Talent, Culture, and Communication
    Sep 8 2025

    From Am Law 50 in-office mandates to firms doubling down on virtual models, RTO is reshaping culture, collaboration, mentorship, and talent retention across the legal industry. In this episode, Gina and Jennifer share strategies for transparent communication, defining benefits clearly, and building internal champions to drive buy-in during this pivotal shift.
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    21 m
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