Joseph Lee started his entrepreneurial journey at 15, flipping electronics on Craigslist to fund his education. Today, he’s the founder and CEO of Supademo, a fast-growing platform that’s transforming how teams create interactive product demos.

In this episode of Off to the Valley, Joseph shares how he went from dropping out of university to launching Supademo and landing over 2,000 users in the first five months. We unpack:

• How doing things that don’t scale built momentum early on
• Why “launch” is a mindset, not a moment
• Building a PLG motion that actually works
• Why he chose not to raise funding (yet)
• Lessons from New York vs. Vancouver for ambitious founders
• The underrated power of boring B2B SaaS

We also delve into his decision-making process, hiring practices, and his perspective on the Canadian startup ecosystem.

Whether you’re early in your founder journey or scaling your second startup, this episode offers grounded insights from someone who’s building with heart, clarity, and conviction.

In this episode of Off to the Valley, I sit down with Nida Ateeq, founder and CMO of Anagar Media, a marketing agency that helps B2B companies transition from brand confusion to pipeline clarity.

Nida shares her journey of moving from India to Canada, launching a business in a new country, and landing her first clients through trust, community, and personal branding. She unpacks how she built a thriving referral engine, her top AI tools for scaling B2B marketing, and the mindset shifts required to grow without burning out.

You’ll hear practical insights on:

• Starting a business as an immigrant founder
• Building a strong network from scratch
• Why personal branding is a business growth strategy
• Leveraging AI to increase marketing efficiency
• Long-game thinking when it comes to sales and community

Whether you’re a founder, freelancer, or marketer, this episode will leave you with playbooks you can start using today.

What happens after the visa gets approved?

In this episode of Off To The Valley, I sit down with Nino Melikidze, co-founder and CEO of Immitracker, to talk about the invisible side of immigration, the identity shifts, career resets, and emotional weight that don’t make it onto official paperwork.

Nino shares what it felt like to start over in Canada, how long it really takes to feel at home, and why she created a product that helps thousands of immigrants navigate that transition.

We talk about:

✔ Moving between countries and cultures

✔ Building Immitracker from personal experience

✔ The emotional math behind product-market fit

✔ B2C vs B2B as a solo founder

✔ What she’d do differently if she started today

This is an episode for anyone who’s ever had to start from scratch and wants to build something meaningful in the process.