$1M ARR Playbook: Founder-Led Customer Success & Retention Strategies with Anika Zubair

Are you struggling to hit the $1M ARR mark because your customer growth is constantly offset by high churn? You have a leaky bucket, and that's a problem we're solving today!

I’m joined by the incredible Anika Zubair, a former immigrant to Europe and a global Customer Success leader, to discuss the critical shift founders need to make. We tackle the common misunderstanding that Customer Success is just support, not a revenue engine.

Listen to this episode and learn:

• Why the second you're too busy to have recurring meetings with customers, you need to hire your first CSM.
• How to segment users beyond the early stage and build different CS motions for Enterprise, Mid-Market, and SMB.
• Anika's two quick tips to get better visibility into your retention problem this week.
• The personal journey of moving from California to Europe and how different cultures shape a founder's perspective.