What happens when your identity as a nurse no longer fits?

In this episode, we dig into the emotional, professional, and deeply personal process of identity shifts — especially when you decide to leave the bedside or deregister completely.

This isn’t about chasing trends or overnight success. This is about the real, raw moments when

you realise...🩺 You’ve outgrown the role you once loved.

Inside this episode, I share:

👉 My own deregistration story

👉 What shifted the moment I let go of my nurse title

👉 And how NursePreneur Academy helps you navigate your identity shift without losing your

mind, your income, or your sense of purpose.

🎯 What You’ll Learn in This Episode

Why Identity Work Matters: The hidden emotional cost of staying somewhere you've

outgrown

What Most Nurses Get Wrong: The myths about loyalty, burnout, and “just pushing through”

My Deregistration Story: The fears, the freedom, and the full-circle moment

How NPA Supports Your Shift: Practical strategies and mindset tools for rebuilding your

identity

What Becomes Possible: Expansion beyond the bedside and into purpose-led business

⏱️ Timestamps

✔️ [01:34] Why it matters: stakes, emotions, and relevance

✔️ [01:50] What people get wrong: myths, guilt, and burnout culture

✔️ [16:06] My deregistration story + how NPA approaches this identity shift

✔️ [25:39] What shifted for me the moment I deregistered

✔️ [27:00] How NursePreneur Academy helps you navigate your own shift

✔️ [28:31] Vision, expansion, and an invitation to go bigger

🧵 Episode Highlights

“Your license is part of your story — but it doesn’t define your future.”

“You can love nursing and still feel called to something more.”

“Burnout isn’t a badge of honor. It’s a red flag.”

“The scariest part of letting go is not knowing who you’ll be next — and that’s where the real

work starts.”

“Identity is not fixed. It evolves. And so can you.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Curious how nurse entrepreneurs actually pull off a six-figure launch?

In this episode, I reveal the behind-the-scenes truth of my first $100K+ launch for the NursePreneur Academy in April 2025 — and it wasn’t all smooth sailing.

Forget the Instagram highlight reel.

You’ll hear exactly what went down:

👉 Late-night content creation

👉 Emotional rollercoasters

👉 Last-minute decisions (including almost adopting a dog 🐶 mid-launch)

👉 And how I signed 11 high-ticket students from a small audience — just 5,000 Instagram followers.

🎯 What You’ll Learn in This Episode:

💸 Six-Figure Launch Strategy: The exact steps I used to hit $100K+ in revenue

👥 Why You Don’t Need a Big Following: How a small, warm audience converted into $700K+

🧠 Mindset Shifts for Nurse Entrepreneurs: How I overcame fear, doubt, and burnout

📉 What Didn’t Work so well...

🔥 Pre-Launch Power: How early email marketing and hiring a sales closer changed the game

💡 Why Your First Launch Should Be Messy: And how imperfection drives growth

If you're a nurse dreaming of leaving the bedside to start your own coaching or online business — this episode is your roadmap to real results, honest lessons, and powerful encouragement.

“Most people think you need a big audience. I made $700K+ with 5,000 Instagram followers.”

“If everyone says YES to your offer… you’re undercharging.”

“The launch was messy, chaotic — and completely worth it.”

“Launching is like doing 50 sales calls at once. Practice helps, but systems win.”

“Stop waiting for the perfect plan — clarity comes from action.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Today, I’m joined by the legendary Jodie Eade — aka The No BS Business Coach — a Queensland-based nurse, ex-midwife, and six-figure massage business owner turned systems-savvy business coach for service providers.

Her journey? It's wild.

From raising kids and pausing her career for family, to being frustrated with AHPRA (more than once), to rebuilding her nursing credentials from scratch in her fifties... and still deciding to create a nurse-led business on her own terms? Iconic.

We talk about:

🔁 Starting nursing twice and what it’s like to return to the profession later in life

💼 Why she left her six-figure massage business and what COVID had to do with it

🎯 How she leveraged her past experience in retail, midwifery, sales, and business development to create a brand-new business

🧠 The mindset shifts required to go from charging $150/hour to selling premium coaching offers

✨ Building a business with freedom, not just more work

📉 Why digital marketing courses are often a trap (and what to do instead)

🛠️ The backend systems every service-based business owner needs to thrive

💸 How she made $10K while working full-time as a nurse — without a big following, website, or fancy tech

This one is raw, real, and ridiculously inspiring — especially if you’ve ever said: “I’m too old to start a business” or “I don’t even know what my niche would be.”

Spoiler: your life experience is your niche. And Jodie proves it.

• Instagram: @nobs_businesscoach_jody
• Grab her freebie: 8 Steps to Making Bank in Your Business – for service-based business owners ready to stop leaving money on the table

• “I knew I couldn’t go back to building someone else’s dream — it was time to build mine.”
• “Business isn’t about hustle; it’s about systems.”
• “If you’ve ever sold a service for $150/hour, you’re undercharging. Massively.”
• “I want to go to Grandparents’ Day without begging my boss for a day off — that’s my why.”

You don’t need a new certificate. You don’t need to quit your job tomorrow. You do need a clear plan, support, and the courage to bet on yourself — like Jodie did.

If you’re feeling inspired, don’t let that fire go out.

Here’s what to do next:

Book a Fit Check Call to apply for the next NPA cohort and start building your profitable nurse-led business today.

Mentioned in this episode:

NPA Sell Week AD

What happens when a high-achieving nurse hits breaking point? When burnout, bullying, and the weight of a career in the system leave you questioning everything?

In this powerful first interview back on the pod, Liam sits down with Trina Pitts, a senior nurse educator, mum, marathon-runner, and now — thriving nurse entrepreneur — to unpack her journey from breakdown to breakthrough.

After 25 years in nursing, Trina was done. Workplace bullying and unresolved burnout pushed her to the edge. But instead of giving up, she chose something different: healing, self-responsibility, and finally — her own business.

🌱 Inside this episode:

• The truth about burnout, and why so many high-performing nurses don’t see it coming
• How Trina went from tears on the way to work… to creating a nurse-led business that lights her up
• The myth of “not being entrepreneurial” (and why so many nurses are exactly that)
• How to turn pain into purpose — and build something that serves you
• Why entrepreneurship isn’t about more hustle… it’s about coming home to yourself

🎯 Whether you're sitting in a senior role wondering is this it?, or you’re secretly dreaming about launching your own thing but don’t know where to start — this is your sign.

💌 TAKE TRINA'S QUIZ

Find out where you sit on the Nurse Wellness Scale!

📸 Connect with Trina on Instagram

This is your first step out of survival mode.

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🚀 JOIN THE NURSEPRENEUR ACADEMY

Ready to turn your skills, story, and soul into a business that gives you income, impact, and options?

Book your Fit Check Call now - Expires 11th May 2025.

🎧 If this episode cracked something open in you — screenshot, share, and tag us. Your future self will thank you.

This one’s short — but it might just be the most important 3 minutes you listen to all week.

If you're a nurse who's ever dreamed of doing work you love on your terms (think freedom, fulfillment, and more than just night shift differentials)… this is your sign.

In today’s quick pitch, I’m inviting you to join me for a free live masterclass where I’ll show you exactly how nurses are turning their existing experience into profitable online businesses — coaching, consulting, mentoring, content creation, digital offers, you name it.

Because here’s the truth:

🚫 You don’t need another certificate.

🚫 You don’t need to wait until burnout breaks you.

✅ You need a new roadmap — and I’ve got it.

This masterclass is the entry point into my NursePreneur Academy, and I’m breaking down the 6-step framework I used to go from burnt out NUM to global nurse entrepreneur.

🗓️ Save your spot

📌 What you’ll learn in the masterclass:

• The real reason the system keeps high-performing nurses stuck
• The NursePreneur Escape Plan (a 3-year vision for freedom)
• The 6-Step Bedside-to-Business Roadmap
• Why you already have what it takes to build a business — you just need the right support

🎧 Listen now.

💡 RSVP to the masterclass.

🚀 And maybe… change everything.

Think you need a huge audience to build a profitable online business as a nurse? Think again. In this episode, Liam Caswell shares how he generated over $500K in revenue with an audience of fewer than 5,000 people. No viral content. No paid brand deals. Just high-value strategy, deep service, and systems that scale. If you’re a nurse who's ready to go from bedside to bank—without waiting for your follower count to grow—this episode is your permission slip to start now.

00:00 – Introduction to NursePreneur Academy

01:04 – My Journey to Six-Figure Success

01:38 – Building Authority and Trust

04:36 – Creating High-Value Offers

06:36 – Leveraging Organic Marketing

08:32 – Mastering Sales Without Being Salesy

11:16 – Scaling with Systems and Automation

13:38 – Recap and Final Thoughts

• Why chasing followers is keeping you broke—and what to focus on instead
• How to craft a high-ticket offer your dream clients can’t resist
• The secret sauce behind selling without feeling “salesy”
• How to build a magnetic personal brand that attracts ideal clients on autopilot
• The behind-the-scenes systems Liam used to scale income without scaling workload

Ready to turn your skills into a nurse-led business that gives you freedom, impact, and income? Grab your free copy of the Bedside to Business Roadmap—the exact six-step process Liam used to leave the bedside and build a multiple six-figure business.

Love this episode? Screenshot and share it on Instagram and tag @nursepreneuracademy_.

Have questions or insights? Email Liam directly at hello@liamcaswell.com—he’d love to hear from you!

If this episode helped shift your mindset or gave you clarity on your business journey, please leave a review on Apple Podcasts or Spotify.

✨ BONUS: Screenshot your review and send it to Liam via Instagram or email and he’ll send you a free copy of the Bedside to Business Roadmap as a thank-you!

How much money can you actually make as a nurse entrepreneur? If you’re tired of the overtime grind and wondering whether it’s really possible to replace (or exceed) your nursing salary with an online or service-based business—you’re in for a wake-up call. In this episode, Liam breaks down the exact income potential across different nurse-led business models and walks you through the mindset shift that will transform your career forever. Spoiler alert: your income ceiling is way higher than you think.

00:00 – Introduction: The Potential of Nurse Entrepreneurship

Liam shares his journey from senior RN to full-time six-figure business owner, and sets the stage for what’s truly possible when nurses bet on themselves.

00:22 – Breaking Free from Traditional Nursing Income

Why we've been sold the lie that working more hours equals more money—and how that mindset is keeping us stuck.

00:50 – Value Creation Over Time Trading

How the wealthiest people make money (and what nurses can learn from them).

01:54 – Exploring Business Models and Profit Margins

A breakdown of nurse-led business models—from PDFs to VIP consulting—so you can see what’s viable for YOU.

02:54 – Low Ticket Offers: Starting Small

Think mini-courses, PDFs, and memberships. Great for scaling—but not ideal for beginners without an audience. ($5–$500 range)

06:04 – Mid Ticket Offers: Scaling Up

Examples of $1,000–$5,000 group coaching or programs that can help you earn $25K+ per quarter with solid profit margins.

08:31 – High Ticket Offers: Premium Services

What it looks like to create a $10K+ signature offer and work with fewer clients for greater impact, freedom, and income.

12:42 – Service-Based Business Models

IV hydration, cosmetic nursing, and wellness clinics—real numbers, real talk on costs, clients, and pricing sustainably.

14:55 – Mindset Shift: Charging What You're Worth

You’re not just delivering a session—you’re delivering transformation. Stop charging like a nurse. Start charging like a business owner.

16:53 – Conclusion: Unlimited Potential

There is no cap to what you can earn when you package your skills into a scalable offer that solves real problems.

Ready to map out your own profitable nurse-led business?

👉 Grab your free copy of the Bedside to Business Roadmap—your step-by-step guide to making nursing optional.

✨ DM Liam on Instagram: @nursepreneuracademy_

📩 Email your feedback or questions: hello@liamcaswell.com

🎯 Ready to build your nurse led business? Join the NPA Waitlist

Love this episode?

🎧 Leave us a 5-star review on Apple or Spotify, screenshot it, and send it to Liam via email or Instagram for a free copy of the Bedside to Business Roadmap.

It’s our way of saying THANK YOU for being part of this movement.

In this episode of the NursePreneur Academy Podcast, I’m getting raw and real with you about one of the biggest mistakes I made when I transitioned from my full-time NUM role to full-time entrepreneur – quitting too soon.

I’ll take you behind the scenes of my cinematic, dramatic hospital exit (yes, there was a uniform throw involved 🙈), but more importantly, I’ll unpack what happened next... when reality hit, the paycheck disappeared, and the financial pressure turned my dream into a survival hustle.

Here’s what you’ll learn in this episode: 💥 Why quitting your nursing job too soon could sabotage your success

💥 The impact of making business decisions from desperation (and how to avoid it)

💥 How burnout will follow you into entrepreneurship if you don’t manage your energy

💥 What I wish I had done instead to create both financial freedom AND business success

💥 How to design a hybrid nursing-business model that sets you up for long-term growth (without the panic attacks)

Spoiler alert: You DON’T have to gamble with your stability to build a thriving business.

Whether you’re thinking about walking away from nursing or you're already side-hustling on your days off, this episode will show you how to play the long game like a pro – so you don’t burn out twice.

Ready to build your nursing side hustle and business?

Join the NPA waitlist here - it's going to be epic!

FREE RESOURCE

💡 Want to go deeper? Join the NursePreneur Academy waitlist and get early access to the next round: JOIN HERE

CONNECT WITH ME

📲 Follow me on Instagram @nursepreneuracademy for daily tips & behind-the-scenes biz insights!

📩 Got a niche idea after listening? I’d love to hear it! DM me or email me at hello@liamcaswell.com

SHARE THE NURSEPRENEUR LOVE

🎧 Loving the show? Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me. I’ll send you a surprise bonus to help you build your niche the right way!

🚀 This is your sign to STOP playing it safe and start building a business that works for YOU. 🎙️