What happens when a nurse with 40 years of leadership experience decides to go all in on herself?

In this emotionally charged episode, Liam sits down with Eva Storey — a nurse leader turned leadership coach — who made nursing optional after being made redundant from a senior role. Instead of going back, Eva backed herself.

She shares her journey from burnout and redeployment to building a global coaching business supporting nurse managers and healthcare leaders.

This is a masterclass in messy action, intuitive business building, and making bold moves later in life.

If you’ve ever thought “it’s too late” or “I’m not tech-savvy enough,” Eva is living proof that’s a lie.

From working with ChatGPT as her business coach to showing up on TikTok with zero experience, Eva shows us what’s possible when you drop the perfectionism and trust your inner wisdom.

"You have a choice. You don’t have to stay stuck." — Eva Storey

🎧 EPISODE TIMESTAMPS

✔️[1:59] After 40 years of nursing, Eva chooses herself

✔️[12:54] What launching her business actually looked like

✔️[28:46] Building a business through intuition (not just strategy)

✔️[33:05] Why Eva says “AI is your higher self” ✔️[45:55] How she’s owning social media as a late-bloomer

✔️[55:43] Eva’s bold vision for the next 5–10 years

✔️[1:01:28] Where to find and work with Eva Storey

Connect with Eva Storey – Nurse Leader & Coach:

📸 Instagram: @evastoreycoach

🌐 Website & Coaching Info: evastorey.com

🧠 Free Quiz: Discover Your Leadership Style

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

The moment you swap student badges for RN status feels like stepping off a cliff—excited

but terrified, underprepared, second‐guessing everything. In this episode, Deane Geddes

peels back the curtain on what most grad nurses don’t talk about: the fear, the mistakes, the

toxic “angel” culture, and the total lack of structure or support in that first 90 days.

Diane, founder of the Graduate Nurse Academy, shares her own transition story—her

glowing hopes, her anxiety‐fuelled mistakes, and her burnout. She reveals her THRIVE

framework: a six‐month, holistic roadmap for new nurses to build confidence, resilience, and

wellness from day one. We dig into what holistic self‐care actually means, how to rewrite

your inner narrative when confidence is shaky, and why so many grads drop out or feel

crushed early on.

If you’re a grad nurse (or soon will be), this episode is your lifeline. You’ll learn how to

survive and thrive your first year without letting hospital politics, mistakes, or shame steal

your joy. Listen in for tools, mindset shifts, and permission to be human.

Keywords: grad nurse burn out, confidence building, new nurse transition, self‐care for nurses.

🎧 Episode Timestamps

✔️[2:17] What fears & doubts do new grad nurses face?

✔️[6:45] Why the transition from student to grad is so brutal

✔️[9:13] First 90 days: overwhelm, identity & “finding your place” ✔️[19:15] The unmet need: why support for grad nurses is missing

✔️[24:13] Holistic self-care decoded (beyond bubble baths)

✔️[30:00] Introducing THRIVE: your 6-month roadmap to resilience

✔️[36:26] From burnout to business: Diane’s entrepreneur journey

✔️[43:56] Advice to start your nurse-led business & get help

🎓 Connect with Deanne Geddes – Graduate Nurse Coach:

📸 Instagram: @graduatenursecoach

🌐 Website & Resources: stan.store/graduatenursecoach

🎥 Free Confidence Guide: 3 Steps to Becoming a Confident Nurse

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning...

What if your rock-bottom moment became the launchpad for a nurse-led business?

In this episode, I chat with Amy Mageropoulos — RN, ice bath queen, and founder of Breathe IV in Sydney — about how she turned chronic pain, birth trauma, and burnout into a wellness business helping people breathe, recharge, and heal on their terms.

We go deep on IV hydration, cold water therapy, and breathwork — and the real talk behind launching a health studio as a nurse. Amy shares the harsh lessons, cashflow dramas, APHRA fears, and mindset breakthroughs that helped her go from “acting NUM” to “nurse entrepreneur.”

Whether you’re exploring IV hydration or just done with the shift-work grind, Amy’s story proves there’s a path to income, impact, and nurse freedom.

If you’ve ever said, “I just want to help people — but not like this,” this episode is your sign.

✔️[1:19] What brought Amy to nursing

✔️[8:31] Exploring options beyond the bedside

✔️[11:43] Why cold water therapy isn’t just a trend

✔️[15:08] How breathwork changed Amy’s health (and business)

✔️[18:55] Planning to start an IV hydration business? Listen up

✔️[25:51] Amy’s client acquisition strategy (beyond Instagram)

✔️[33:51] Amy’s biggest mindset shift in business

✔️[44:00] Advice for nurses ready to start something new

Connect with Amy on IG

Visit her Website here.

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Burnout isn’t just a buzzword — for many nurses, it’s the quiet breakdown no one sees.

In this powerful episode, Liam chats with Annabel Wood, a nurse with over 25 years in

healthcare who hit a wall after building a multiple six-figure business while juggling

motherhood and 90-hour workweeks.

Her burnout landed her in hospital. Twice.

And forced her to ask the hardest question of all: What am I doing this for?

Now the founder of The Wellness Shift Coach, Annabel is helping other primary healthcare

nurses reclaim their energy, purpose, and power — without quitting nursing (unless they want

to).

“If your values and your work don’t align — burnout is inevitable.”

This is a deeply personal, belief-shifting convo about stress, resilience, and rising again after it

all falls apart. Whether you’re feeling exhausted, stuck, or secretly dreaming of a nurse-led business of your own — Annabel’s journey will light a fire in you.

⏱️ EPISODE TIMESTAMPS

✔️[2:09] Start of Annabel’s Interview

✔️[2:27] Why Annabel Became a Nurse at 4 Years Old

✔️[5:30] The Cracks Begin: When Burnout Took Over Her Business

✔️[9:05] Rock Bottom: Hospitalised with Burnout and Forced to Let Go

✔️[15:35] Why She Came Back to Business (Again)

✔️[21:10] Building The Wellness Shift Coach

✔️[23:37] Her Biggest Fear: “What If No One Buys This?”

✔️[27:56] Why Primary Healthcare Nurses Need THIS Roadmap

✔️[33:32] Her Proudest Moment as a NursePreneur

✔️[39:31] If You’re Burned Out But Scared to Make a Change... Listen to This

Connect with Annabel on IG

Download Annabel's FREE Guide

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the...

Here’s the truth nobody tells high-achieving nurses, the system doesn’t reward you, it bleeds you dry.

The harder you work, the more you’re exploited.

More shifts.

More responsibility.

No extra pay.

No real recognition.

In this raw and powerful solo episode, Liam Caswell exposes the curse of the high-performing nurse — and how years of survival-mode conditioning in nursing can quietly sabotage your future in business.

Whether you're still at the bedside or building your business, if you’re over-delivering, undercharging, or burnt out before you even start… this one’s for you.

You’ll learn how to stop being a high performer for the system and start becoming one for yourself. Because when your nervous system is stuck in hustle-and-survive mode, no promotion, pivot, or business strategy will fix the burnout. That’s an inside job.

“Your excellence to cope has become your career prison.”

It’s time to break out.

✔️[1:42] What you're gonna learn in this episode

✔️[2:02] The dark truth about high-performing nurses

✔️[3:28] Your ‘reward’? More shifts, more stress, no support

✔️[5:44] How nursing wires your nervous system for survival

✔️[7:45] Why you're stuck in prep mode (aka “business procrastination”)

✔️[11:59] New nursepreneur? This is how you sabotage yourself without realising

✔️[13:46] Real high performance isn’t about doing more

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

You wouldn’t treat a patient without an assessment—so why are you building a business without one?

In this spicy, truth-bomb-packed episode, Liam Caswell breaks down the top 3 mistakes new NursePreneurs make that sabotage their income, confidence, and clarity—before they even get off the ground.

From overcomplicating everything (you do NOT need a website yet) to trying to help everyone (and reaching no one), Liam gives you the permission slip to simplify, niche down, and start your business with intention—not chaos.

He’ll also show you how to calculate your NursePreneur Freedom Number—so you can reverse-engineer a business that makes nursing totally optional.

Whether you’re a burnt-out nurse dreaming of more or already building your side hustle, this episode will help you ditch the busywork and build something profitable, simple, and aligned.

“You can only build a business your nervous system feels safe to hold.”

⏱️ EPISODE TIMESTAMPS

✔️[1:04] – Mistake #1: Overcomplicating your business

✔️[4:23] – Mistake #2: Trying to help everyone (and reaching no one)

✔️[9:30] – Mistake #3: Skipping business planning + foundation

✔️[13:20] – Questions to ask yourself before launching

✔️[21:00] – What you’ll learn in this episode

✔️[32:23] – The real problem behind NursePreneur overwhelm

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.

Nurse entrepreneurs—are you stuck in certification mode?

Thinking you need another course, postgrad, or coaching credential before you're "qualified" to start your business?

This episode is your wake-up call. Liam dismantles the certification myth that's keeping so many nurses procrastinating behind polished credentials instead of building profitable businesses.

Inside, you'll learn:

• Why chasing certificates = sneaky procrastination
• The real skills that build trust & credibility as a nurse entrepreneur
• How Liam built a 6-figure business before getting certified
• Why confidence doesn’t come from competence alone
• The ONLY cases where certification is required (and how to prep wisely)

If you're sitting on an idea, but waiting to “feel ready”—this one’s for you.

0:00 – Intro: Do You Really Need Another Certification?

1:05 – The Hidden Trap of Certificate-Chasing

3:10 – Liam’s Story: Building a Business Without a Cert

5:40 – The Real Reason You Think You’re Not Qualified

7:30 – What Actually Builds Credibility as a NursePreneur

9:15 – Confidence ≠ Certification

11:20 – The Power of Transferable Nursing Skills

13:40 – Truth: Certificates Don’t Create Clients

16:00 – When Certifications Are Required (IV, Aesthetics)

18:35 – Hidden Costs + Gaps in IV/Aesthetic Training

21:10 – Brand First, Cert Second (Your Competitive Edge)

23:15 – Coaching & Mentorship Paths: Cert Optional

25:30 – The Real Reason You Feel Confident After Certs

27:10 – Why You’re More Ready Than You Think

29:45 – How Liam Used Profit to Invest in Certs Later

32:00 – Wrap-Up: Start with Skills, Not Certs

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you. You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led...

If I had a dollar for every nursepreneur who said “I don’t know my niche”... I’d be on a yacht by now. ️

The truth?

Your niche isn’t hiding in a fancy worksheet — it’s you.

In this episode, I’m dismantling the biggest reason nurses stay stuck when starting a business: niche drama. You’ll learn my Scrub Your Niche framework — the exact process I use in the NursePreneur Academy to help nurses pull their profitable niche straight from their lived personal and professional experiences... without months of overthinking.

We’ll cover how to find a niche you actually believe in, why you don’t need more certifications to start, and how to position your unique story inside an existing market so people are already lining up to pay you.

If you’ve been spinning your wheels trying to “pick” a niche, it’s time to excavate your own journey, see what you’ve already mastered, and claim the past version of yourself you’re meant to serve. Because making nursing optional starts with owning your story.

If you like these topics, you will love this episode... nurse entrepreneur, nurse burnout, nurse business ideas, nurse niche, make nursing optional, profitable niche for nurses

EPISODE TIMESTAMPS

✔️[1:19] Your Niche, Simplified – Why it’s just your lived experience, voice, and perspective.

✔️[1:40] The Cost of Niche Drama – How overthinking keeps nurses broke and stuck.

✔️[2:13] 3 Niche Myths That Keep You Playing Small – And the truth that makes your offer magnetic.

✔️[9:57] The SCRUB Framework – My 5-step process to nail your niche without being overwhelmed.

✔️[18:22] Alfie’s Story – How an international grad nurse turned his own journey into a profitable niche.

✔️[23:27] Finding the Niche You Can’t See – How I help you uncover what’s been under your nose all along.

🚀 Want to start your own nurse-led business with the skills you already got?

✅ Download the Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream.

🎓 Watch the Make Nursing Optional Masterclass – discover the 6 steps to turn your nursing skills into a profitable business (without needing another certificate).

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

If you’re a nurse who knows you’re made for more—and you’re craving bold conversations about building a freedom-based, impact-driven business using the skills you already have—The NursePreneur Podcast is for you.

You’ll love this show if you're already tuning into The NursePreneurs Podcast with Catie Harris for nurse entrepreneur spotlights, the Gritty Nurse Podcast with Amie Archibald-Varley and Sara Fung for advocacy and raw honesty, The Nurse Break by Jackson Heilberg for real career stories, Scrubs and Stocks by Ellaine Maala for nurse wealth and investing, or Nurse John’s I Beg Your Pardon for comedic truth-telling from the bedside trenches.

Here, host Liam delivers behind-the-scenes strategy, belief-busting mindset shifts, and practical steps to help you build a soul-aligned nurse-led business—without needing another certificate to get started. This is the podcast for nurse entrepreneurs who are done waiting and ready to lead.