Here’s a hard truth most nurses won’t like: nursing will never make you wealthy. In this raw

and eye-opening episode, I share the exact investments I made that helped me generate over $700K online — and why staying "safe" is actually the riskiest financial decision you can make.

From my first $9K group program to over $100K invested in coaching, business strategy, and

mindset, I’ll walk you through every decision I made and how each one unlocked a new level of income, impact, and freedom.

If you’re a nurse who's tired of trading time for money and you know there’s more waiting for you — this episode will show you what’s truly possible.

⏱️ Episode Timestamps:

1:23 – The BTS of how much I have spent to build my biz.

A full breakdown of every investment I made and how it reshaped my future.

1:36 – Why the system is blocking your wealth.

You’re smart, capable, and built for more — but the system keeps you capped.

2:17 – What People Get Wrong About investing money

Why saving won’t make you wealthy, and what truly responsible investing looks like.

6:44 – My Full Investment Journey

From $9K coaching to $100K+ invested — and what each step taught me.

38:47 – The Total Investment Truth

How I turned over $100K of investments into $700K+ income (and growing).

40:05 – How I have leveraged my investments to create the NPA.

All the lessons, condensed into one step-by-step roadmap for nurses.

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

What happens when your identity as a nurse no longer fits?

In this episode, we dig into the emotional, professional, and deeply personal process of identity shifts — especially when you decide to leave the bedside or deregister completely.

This isn’t about chasing trends or overnight success. This is about the real, raw moments when

you realise...🩺 You’ve outgrown the role you once loved.

Inside this episode, I share:

👉 My own deregistration story

👉 What shifted the moment I let go of my nurse title

👉 And how NursePreneur Academy helps you navigate your identity shift without losing your

mind, your income, or your sense of purpose.

🎯 What You’ll Learn in This Episode

Why Identity Work Matters: The hidden emotional cost of staying somewhere you've

outgrown

What Most Nurses Get Wrong: The myths about loyalty, burnout, and “just pushing through”

My Deregistration Story: The fears, the freedom, and the full-circle moment

How NPA Supports Your Shift: Practical strategies and mindset tools for rebuilding your

identity

What Becomes Possible: Expansion beyond the bedside and into purpose-led business

⏱️ Timestamps

✔️ [01:34] Why it matters: stakes, emotions, and relevance

✔️ [01:50] What people get wrong: myths, guilt, and burnout culture

✔️ [16:06] My deregistration story + how NPA approaches this identity shift

✔️ [25:39] What shifted for me the moment I deregistered

✔️ [27:00] How NursePreneur Academy helps you navigate your own shift

✔️ [28:31] Vision, expansion, and an invitation to go bigger

🧵 Episode Highlights

“Your license is part of your story — but it doesn’t define your future.”

“You can love nursing and still feel called to something more.”

“Burnout isn’t a badge of honor. It’s a red flag.”

“The scariest part of letting go is not knowing who you’ll be next — and that’s where the real

work starts.”

“Identity is not fixed. It evolves. And so can you.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.

Curious how nurse entrepreneurs actually pull off a six-figure launch?

In this episode, I reveal the behind-the-scenes truth of my first $100K+ launch for the NursePreneur Academy in April 2025 — and it wasn’t all smooth sailing.

Forget the Instagram highlight reel.

You’ll hear exactly what went down:

👉 Late-night content creation

👉 Emotional rollercoasters

👉 Last-minute decisions (including almost adopting a dog 🐶 mid-launch)

👉 And how I signed 11 high-ticket students from a small audience — just 5,000 Instagram followers.

🎯 What You’ll Learn in This Episode:

💸 Six-Figure Launch Strategy: The exact steps I used to hit $100K+ in revenue

👥 Why You Don’t Need a Big Following: How a small, warm audience converted into $700K+

🧠 Mindset Shifts for Nurse Entrepreneurs: How I overcame fear, doubt, and burnout

📉 What Didn’t Work so well...

🔥 Pre-Launch Power: How early email marketing and hiring a sales closer changed the game

💡 Why Your First Launch Should Be Messy: And how imperfection drives growth

If you're a nurse dreaming of leaving the bedside to start your own coaching or online business — this episode is your roadmap to real results, honest lessons, and powerful encouragement.

“Most people think you need a big audience. I made $700K+ with 5,000 Instagram followers.”

“If everyone says YES to your offer… you’re undercharging.”

“The launch was messy, chaotic — and completely worth it.”

“Launching is like doing 50 sales calls at once. Practice helps, but systems win.”

“Stop waiting for the perfect plan — clarity comes from action.”

Want to start your own nurse-led business without burning out?

Download the free Bedside to Business Roadmap – a step-by-step launch guide for nurses ready to build an online income stream DOWNLOAD HERE

📲 Follow me on Instagram: @nursepreneuracademy

📩 Got an aha moment from this episode? I’d love to hear from you!

Email: hello@liamcaswell.com

🎧 Loving the podcast?

Leave a review on Apple or Spotify, screenshot it, and send it to hello@liamcaswell.com or DM me on Instagram.

As a thank-you, I’ll send you the Bedside to Business Roadmap to help kickstart your journey!

Don’t wait for the perfect moment. If you're serious about taking the leap,

Join the NPA waitlist here and get early access to our next cohort.