Private Label: Understanding How Decisions Are Made From the Retailer's Side

Private label has become one of the most prominent forces shaping CPG retail today. As retailers face margin pressure, shifting consumer behavior, and increased competition, store brands are no longer an add on. They are a core strategic priority.

We are rerunning this episode with Kim Greenfeld - formerly of Trader Joe's and Whole Foods Market, now founder of Campo Verde Solutions. Kim will explain private label business from the retailer's side to help brands understand how and why these decisions are made. You'll hear about how private label plays in assortment strategy, margin management, data ownership, and customer loyalty, and what that means for national and emerging CPG brands competing for shelf space.