No Bull Ideacast Podcast Por BH&P arte de portada

No Bull Ideacast

No Bull Ideacast

De: BH&P
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The No Bull Ideacast is a podcast about real change — and the role marketing plays in making it happen.


Hosted by Becky Holland, founder of behaviour change agency BH&P, this show digs beneath the surface of modern marketing to explore what it really takes to create inside-out impact — the kind of change that starts with people, spreads through organisations, and ripples out across industries and society.


Each episode features frank, insightful conversations with senior marketers, business leaders, and investors. Together, we unpack the messy realities behind brand transformation, cultural influence, and stakeholder engagement — from frontline teams to boardroom decisions, supply chains to creative campaigns.


Because marketing isn’t just about shifting products. It’s about shaping narratives, aligning actions, and building the momentum for systemic change.


No buzzwords. No fluff. Just sharp thinking, bold ideas, and a belief that marketing done right can drive real impact.

© 2025 No Bull Ideacast
Ciencias Sociales Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • AI Isn't the Answer. It's the Start of the Question.
    Aug 1 2025

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    93% of leaders say their organisations aren’t ready for AI.

    But what’s really holding them back?

    In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale.

    Together, we explore:

    • Why organisations are stuck in ‘AI theatre’ while real value goes untapped
    • The behavioural and structural barriers to adoption
    • What’s behind the disconnect between exec ambition and delivery reality
    • Why AI isn’t a tool. It’s a strategy.

    🔍 The data is fascinating.

    The conversations that followed? Even more so.

    We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop.

    🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen.

    Because it’s not about the tech.

    It’s about what you choose to do with it.

    For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

    BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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    32 m
  • Start with the Soil. Behaviour Change for a Broken System, with Tamara Giltsoff
    Jul 29 2025

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    From soil to systems to storytelling, this one gets under your skin

    In Episode 3, Becky is joined by Tamara Giltsoff - regenerative finance strategist, co-founder of Land Alive, and advisor to the Soil Association Exchange - to explore what really drives transformation from the ground up.

    From Somerset fields to financial systems, they dig deep into the emotional, ecological and economic power of place. Expect a rich, grounded conversation about soil, stewardship, behaviour change and the small seeds of change that shift entire systems.

    Because regeneration doesn’t start in policy or spreadsheets.

    It starts underfoot.


    For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

    BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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    32 m
  • Go Your Own Way: Women, Energy, and Positive Impact
    Jul 8 2025

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    Power isn't always what you might expect

    In this episode, Becky is joined by Rebecca Farooq and Nic Garland from Moorhouse Consulting — two women leading transformation from inside one of the most complex and traditionally male-dominated sectors: energy.

    They talk candidly about what real change looks like in practice — from flawed data and creaking infrastructure, to parenthood, pay gaps, and the power of saying no.

    It’s sharp, warm, and full of truth. Because if we want an energy system that works for everyone, we need to look at who’s in the room — and who’s still climbing back down the wind turbine to find a toilet.

    This is behaviour change from the inside out.

    And it matters.

    For more insights and to stay up to date with all the latest information from BH&P, visit our website, or follow us on LinkedIn.

    BH&P is a B Corporation, certified in September 2023, and on a mission to create meaningful growth for brands with purpose. From scale-up to Enterprise, we're here to help.

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    29 m
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