AI Isn't the Answer. It's the Start of the Question.

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93% of leaders say their organisations aren’t ready for AI.

But what’s really holding them back?

In this episode of the No Bull Ideacast, I’m joined by James Easterbrook, partner at Moorhouse Consulting, to unpack the results of a major new study into AI readiness — and what it actually takes to drive transformation at scale.

Together, we explore:

• Why organisations are stuck in ‘AI theatre’ while real value goes untapped
• The behavioural and structural barriers to adoption
• What’s behind the disconnect between exec ambition and delivery reality
• Why AI isn’t a tool. It’s a strategy.

🔍 The data is fascinating.

The conversations that followed? Even more so.

We talk readiness (just 7% feel confident). Responsibility. Trust. Fear. Hope. And the kind of leadership required to break the inertia loop.

🎧 If you’re in strategy, consulting, data, digital, or any leadership role navigating AI — this one’s a must-listen.

Because it’s not about the tech.

It’s about what you choose to do with it.

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