In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.

With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.

Key stories covered:

OpenAI Spring Event: ChatGPT 4o

The TikTok Ban: Legal Challenges and Potential Solutions

Instagram's Prioritization of Smaller Creators

Meta Verified for Business: Paid Verification Service

OpenAI and Apple Partnership

We provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more!

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In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."

As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.

Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.

Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.

One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."

Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co