E45. Dr. Brent Robinson on Authentic Marketing and the Future of Aesthetic Surgery

We sit down with Dr. Brent Robinson of Salt Lake City for our now annual catch-up at The Aesthetic Meet 2025. A lot has changed for him this year — including a transition into a larger, growth-minded practice — and we dig into what that shift has meant for his work and the patient experience.

Dr. Robinson shares how joining a team with a strong social media presence opened his eyes to the real power of digital content. From educational videos that answer patients’ biggest pre-op questions, to organically generated “patient journey” videos, he talks about why authenticity wins and why he avoids incentivized influencer content. His stance: social media works best when it's educational, honest, and rooted in real patient stories — not gimmicks or forced trends.

We also get into what patients are actually watching before they walk into the consult room, how user-generated content impacts trust, and why even low-view videos can convert exceptionally well. Plus, Dr. Robinson shares his thoughts on where surgical trends are heading, and what the coming wave of AI-driven search might mean for surgeons in competitive markets.

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