✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression. Grab your copy here ➡️ https://www.thenetworkerstourguide.net/resources

In this inspiring and practical episode, host Faithann Basore sits down with Sara Golding, a dual business owner who bridges the worlds of bookkeeping and handcrafted products. Sara shares insights that every maker, creator, and product-based business owner needs to hear—especially as the holiday season approaches.

Sara’s message is simple but powerful: your customers aren’t buying ingredients—they’re buying results and experiences. From dry skin to gift-giving anxiety, Sara shows how to shift your focus from product details to customer transformation.

You’ll learn how to talk about your products in ways that connect emotionally, stay compliant with industry regulations, and ultimately build customer trust that lasts. Plus, Faithann and Sara dive into one of Faithann’s favorite concepts—the Tasmanian Devil Pitch—and how simplifying your message helps people remember and refer you more easily.

This week, think about the makers and creators in your network. Reach out and ask them, “How can I bring you up at my Thanksgiving dinner table?” Be intentional about giving referrals that help handcrafted business owners thrive during the holidays.

Connect with Sara Golding

• 💼 Bookkeeping & Strategy: SunnyGirlBusinessSolutions.com

• 🕯️ Handcrafted Gifts & Wholesale: SunnyWishes.com

• 💬 Join her Facebook Group: Makers in Business — a community for product-based entrepreneurs

Connect with Faithann:

Instagram: @thenetworkerstourguide

Join Premium OKC Networking for $65 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the Private Community: The Networker’s Tour Guide on Facebook

Are you ever caught trying to explain what you do—and realizing halfway through that you’ve lost your listener? In this episode, Faithann welcomes Sarah Warren, owner of Sarif & Sway, a strategic communications expert who helps businesses translate complex ideas into messages that actually connect.

Faithann and Sarah explore how to bridge the gap between specialized knowledge and everyday understanding, why respect is essential when communicating expertise, and how clear storytelling builds credibility and trust. Sarah also shares her journey from research communications at the University of Oklahoma to entrepreneurship, along with powerful lessons about curiosity, empathy, and simplifying without losing depth.

💡 You’ll learn:

• Why complicated doesn’t have to mean confusing

• The balance between clarity and respect when explaining your work

• How to “meet people where they are” in communication and networking

• Why authentic simplicity often outperforms trying to sound smart

Plus, you’ll hear practical takeaways for business owners, from explaining technical services to helping clients understand your value—without jargon.

Connect with Sarah:

Website: Serif+Sway

Linked IN: Sarah Warren, M.P. W.

Facebook: Serif + Sway

Instagram: @serifandsway

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression. Grab your copy here ➡️ https://www.thenetworkerstourguide.net/resources

Connect with Faithann: Instagram: @thenetworkerstourguide

Join Premium OKC Networking for $65 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the Private Community: The Networker’s Tour Guide on Facebook

🎙️ Episode 56 – Building Order Around Unbridled Potential with Faithann Basore

In this solo episode, Faithann continues the conversation from Episode 55 (Networking in Unbridled Potential) by exploring how to bring just enough order to the chaos of networking — the kind that helps people feel safe, seen, and confident to connect.

You’ll learn how to:

• Build “fences” around your networking meetings that keep the energy high but focused.

• Create clear agendas that build trust and reduce confusion.

• Lead with clarity in your marketing, directions, and food choices so attendees feel cared for and come back again.

Because when leaders provide consistency and safety, conversations flow freely and connections grow stronger.

💻 Want to dive deeper? You can also read this episode’s topic in blog form on The Networker’s Tour Guide blog: 👉 Order in Networking: Creating Safety and Clarity for Connection

🎧 Tune in to discover why confusion repels and clarity attracts — and how to build a networking experience that invites real connection.

Free Resource for Listeners:

✨ Download Faithann’s 10 Questions to Ask in a One-to-One — a free guide to deepen your networking conversations and leave a lasting impression. Grab your copy here ➡️ https://www.thenetworkerstourguide.net/resources

Connect with Faithann: Instagram: @thenetworkerstourguide

Join Premium OKC Networking for $65 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

Join the private Facebook community, The Networker’s Tour Guide — it’s free to join!