Episode 66: A Savvy Head Start - Connecting with Realtors Online with Jackie Benjamin

In this episode, Faithann Basore kicks off The Realtor-Ready Series, designed to help realtors and real-estate-adjacent professionals—such as inspectors, roofers, and lenders—build stronger referral relationships.She’s joined by Jackie Benjamin to explore how strategic social media engagement can build rapport before you ever meet in person, making real-life networking feel familiar instead of forced.

Jackie shares a simple engagement strategy that takes just 15 minutes a day and helps business owners create visibility, trust, and connection before showing up to events.

What You’ll Learn 1. Why online engagement creates a head start in person

When relationships are warmed up online, in-person introductions feel easier and more natural. Faithann explains that once trust is built digitally, you simply need to show up—without overthinking it.

2. The ATQ engagement framework (simple + not “icky”)

Jackie introduces a repeatable way to engage genuinely on social media:

• A – Acknowledge the post with specificity

• T – Tip add a helpful insight from your expertise

• Q – Question invite conversation

This approach increases replies, visibility, and real connection.

3. Follow the right people (not everyone)

This is not a “follow everyone” strategy. Jackie emphasizes focusing on:

• primary referral partners who serve the same clients

• secondary visibility partners whose audiences include homeowners

Consistent visibility builds familiarity—and familiarity builds trust.

4. The bare minimum for busy contractors

If posting feels overwhelming:

• aim for one post per week

• spend 15 minutes a day engaging

With the right people in your feed, engagement becomes faster and more effective.

Download Jackie's 15 Minute Social Media Checklist here.

5. A powerful differentiator

Faithann encourages professionals to stay aware of what’s happening in their partners’ industries. Understanding industry shifts builds credibility and leads to better conversations and stronger relationships.

Resource Mentioned

• Jackie’s 15-minute daily engagement checklist

Connect with Jackie

• Website - https://www.weassistbusiness.com/
• Facebook - https://www.facebook.com/weassistmarketing
• LinkedIn - https://www.linkedin.com/in/jackiebenjamin/

Join Faithann's Buying Signals for Networkers Mastermind, designed to help networkers recognize buying signals and invite next steps with confidence—without sounding pushy. Both in-person and virtual options are available. The mastermind is 8 Weeks and begins in early Feb. 2026.

Connect with Faithann:

• Instagram: @thenetworkerstourguide

• Join Premium OKC Networking for $65 for a 1 year access to Faithann's networking calendar, community forum, and networking courses.

• Join the Private Community: The Networker’s Tour Guide on Facebook