Need help with a negotiation? Text us and we'll feature your question on the show.

Most people think negotiation is about tactics, pressure, or getting the last word. It’s not.

In this episode, we unpack the hidden rules that actually determine who wins deals and who quietly leaves value on the table. From pricing with confidence and handling procurement pressure to navigating tough conversations, stalled deals, and difficult personalities, this is a practical guide for founders and leaders who negotiate every day, whether they realize it or not.

If you’re building a business, leading a team, or making high-stakes decisions, this conversation will change how you think about negotiation—and how you show up in it.

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Most people think negotiation starts when the offer hits the table. In reality, it starts long before that and the highest performers understand how to build leverage, shape perception, and position their value well ahead of the final conversation.

In this episode, John sits down with executive negotiation advisor Jacob Warwick, who has helped senior leaders negotiate compensation packages against some of the largest companies in the world. Drawing from years of experience working with Fortune 500 and C-level executives, Jacob breaks down what actually drives successful negotiations and why so many talented professionals leave money (and opportunity) on the table.

They explore how to move beyond salary benchmarks and focus on value creation, why negotiating for yourself is fundamentally different than negotiating for a company, and how timing, positioning, and communication can dramatically shift outcomes. Jacob also shares practical strategies you can apply immediately, from handling early compensation questions to creating leverage, slowing down the process, and navigating high-stakes conversations with confidence.

Whether you’re negotiating your first offer or a senior executive contract, this conversation will challenge how you think about negotiation and give you a clearer path to getting what you’re truly worth.

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What really determines who wins a negotiation?

In this episode of Negotiation Made Simple, John Lowry sits down with veteran talent agent Blake McDaniel, who has spent decades negotiating deals for some of the biggest names in entertainment, including Alabama, Run-DMC, and many others. Through years of high-stakes dealmaking, Blake discovered that great negotiations aren’t just about persuasion or tactics—they’re about leverage.

Blake shares the simple but powerful framework he learned early in his career called TICO: Time, Information, Communication, Confidence, and Options. These five elements determine who truly holds the advantage in any negotiation—from major entertainment contracts to everyday business decisions.

Along the way, Blake offers behind-the-scenes stories from the music industry, lessons from mentors at Creative Artists Agency, and practical strategies for building leverage before a negotiation even begins. You’ll learn why patience can be your greatest asset, how silence can reveal critical information, and why having real options may be the most powerful negotiating tool of all.

Whether you’re negotiating deals, leading teams, or simply trying to get better outcomes in everyday conversations, this episode provides a clear framework you can use immediately.

Key Takeaway:
If you want better deals, don’t focus only on tactics. Focus on building leverage.

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When goals stall, deals freeze, and ideas go nowhere, most people push harder and get more stuck. In this episode, John Lowry shares a simple framework for getting unstuck by shifting from positions to interests, from convincing to connecting, and from pressure to progress. This is a must listen for leaders who want momentum in 2026.

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In this episode, we sit down with a Producer of American Idol to unpack how one of the most successful shows in television history almost never happened and what that teaches us about high-stakes negotiation.

From getting rejected by networks, to reworking the pitch, to stacking the right pieces at the right moment, this conversation reveals that great deals aren’t won through persuasion alone they’re won through preparation, timing, and strategic positioning.

Drawing from decades of experience negotiating with talent, agents, networks, and global brands, a Producer of American Idol shares how to create leverage when you don’t have it, how to manage ego without burning relationships, and why timing matters more than brilliance. You’ll hear real stories from behind American Idol, Netflix, Disney, and beyond, along with practical lessons leaders can apply to any high-pressure deal.

If you’ve ever had a great idea that stalled, a deal that fell apart, or a negotiation that felt out of your control, this episode will change how you approach the process. Because the biggest lesson is simple: the best negotiators win before the meeting ever starts.

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What do you do when the odds are stacked against you and losing feels inevitable?

Most negotiators hit a point where deals dry up, leverage disappears, and confidence starts to slip. It’s in those moments that most people play defense… and slowly lose their edge.

In this episode, we break down an unlikely source of negotiation wisdom: the coach who took one of college football’s most overlooked programs and turned it into a national champion fast. His turnaround wasn’t luck. It was a system.

You’ll learn the five lessons elite negotiators use to win in difficult environments, including how to build confidence when you don’t feel it, how to stack the deck before talks begin, and why process matters more than power at the table. If you’ve been stuck in a tough market, a hard deal, or a losing streak, this episode is your reset button.

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In this episode of Negotiation Made Simple, we explore one of the most overlooked skills in negotiation and leadership: managing the negotiation happening inside your own head.

Clinical psychologist and mindset coach Dr. Nick Wignall joins the conversation to unpack why anxiety, fear, and pressure show up so strongly in high-stakes negotiations — and why trying to eliminate those emotions often makes things worse. Together, we break down the difference between anxiety, stress, and worry, and explain how unexamined emotions can quietly drive bad decisions, unnecessary concessions, and missed opportunities

Nick introduces a simple but powerful framework that helps leaders stay grounded and make clear decisions even when emotions are running high. We also discuss practical tools like “scheduled worry,” why high achievers are especially prone to anxiety, and how assertiveness rooted in values (not emotions) becomes a strategic advantage at the negotiating table

If you’ve ever felt pressure push you toward a deal you knew wasn’t right — or found yourself trying to negotiate just to relieve discomfort — this episode will change how you think about leadership, negotiation, and emotional control.

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Is the goal of a negotiation to gain a "distinct unfair advantage"? In this episode, host John Lowry sits down with global insurance executive Barry Stowe to dismantle that Wall Street myth and reveal a more profitable path.

Stowe, who led Prudential Corporation Asia through a season of unprecedented growth, shares the counter-intuitive strategies that helped him close deals across the globe—from India to Japan. You’ll hear why he warns against being the "ugly American" and how a simple mistake with a traffic signal in Vietnam taught him a profound lesson about leadership and perception.

Tune in to discover:

• The Renegotiation Paradox: Why Stowe voluntarily offered to quadruple a partner's revenue mid-contract—and how that "generosity" secured 20% of his company’s regional profit.
• The 13-Hour Dinner: The extreme length Stowe went to—flying a CEO from London to Singapore just for one meal—to prove respect and save a deal with a family-owned bank.
• The "George Washington" Rule: Why the most brilliant move a leader can make is knowing exactly when to walk away.

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