Mike Vannelli, the creative director of Think Envy, shares his evolution in the creative industry.

He started his career in the competitive music video sector, working with significant artists like Wiz Khalifa and Three 6 Mafia before shifting to advertising and commercial production.

Vannelli discusses how his business adapted to COVID-19 by leveraging backlog and quick adjustments that allowed them to return to filming smoothly in Los Angeles.

We touch on the impact and future of AI in video production, particularly in scriptwriting and ideation, and the increasing demand for high-quality advertisement content over UGC (User-Generated Content).

Mike shares insights on managing a production studio, including monetizing unused studio space by renting it out for podcasts and other content creation.

He explains the importance of diversification and flexibility in client offerings and their method of transparent pricing and service innovation using platforms like Fiverr.

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