Are you ready to elevate your digital marketing in 2025?

In this episode of Digital Marketing Stories, Perry Sheraw—email marketing expert and automation strategist—joins host Jim Banks to dive deep into the latest trends, game-changing tools, and proven strategies for turning your email list into a revenue powerhouse.

From leveraging AI for advanced personalization to practical segmentation tactics and platform recommendations (HubSpot, Klaviyo, Shopify), get actionable tips straight from a seasoned pro.

Whether you're a marketing manager at a growing e-commerce brand, a B2B leader, or a digital marketing enthusiast, this episode delivers the strategies you need to succeed in the evolving digital landscape.

From conference travels in London, Berlin, and Bologna, to candid discussions about how the world of Pay Per Click advertising has shifted, Kirk and Jim peel back the curtain on everything from early Google Ads hacks to today's AI-driven campaigns.

Dive into topics including:

• PPC Evolution: How the landscape has dramatically changed in the past two years and what digital marketers MUST know to stay ahead.
• Brand Bidding Masterclass: Should you bid on your own brand or not? Discover the nuanced strategies that separate high-performing campaigns from wasted ad spend.
• Performance Max & Automation: The real impact of Google's automation on small and large advertisers—and what agency owners need to watch out for.
• Efficiency vs Growth: Why modern PPC is increasingly about efficiency, and how managers can strategically support broader business goals.
• Data, Privacy & Attribution: Learn how data limitations, privacy (GDPR), and evolving attribution models impact campaign performance and reporting.
• Expert Advice for Agencies & Brands: Hear industry-tested tactics for campaign structure, budgeting, and leveraging automation without sacrificing control.

Whether you're a seasoned digital marketing pro or just getting started in PPC, this episode is packed with practical advice and fresh perspectives that will help you boost ROI, streamline your strategies, and adapt with confidence in a competitive market.

• Ponderings of a PPC Professional
• 🎙 Introducing the PPC Ponderings Podcast 🎙 | ZATO PPC Marketing
• X - PPC Kirk
• YouTube - Merchant Center Mastery
• TikTok - Make Your Day
• Kirk Williams - ZATO | LinkedIn
• ZATO Marketing | PPC Management, Paid Ad Management

I have one small favour to ask.

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In today’s episode, Jim welcomes John Dwyer (JD), founder of the Institute of Wow, for a dynamic and entertaining conversation packed with real-world marketing wisdom and a few cheeky stories along the way.

Jim and John dive deep into the world of direct response marketing, sharing how classic principles from marketing legends like Claude Hopkins are still at the heart of successful campaigns, even as platforms and technologies evolve.

With stories of behind-the-scenes secrets of incentive-based promotions, you’ll hear how the best marketers have relied on hooks, storytelling, and creativity for decades.

John brings his flair, offering actionable insights for small business owners, sharing real-life examples of sales promotions, database-building strategies, and the power of “Happy Meal toy” incentives.

Plus, hear how he’s adapted big-brand tactics for local businesses—and why collecting customer data remains a game-changer in today’s hyper-digital economy.

Whether you’re a digital marketer, entrepreneur, or just marketing-curious, this episode is full of laughter, candid life lessons, and loads of practical tips you can use to “wow” your customers and scale your business.

Grab your notepad, and get ready for a candid, story-filled episode that’ll challenge your assumptions and spark your next big idea.

• YouTube - The Institute of Wow
• Facebook - The Institute of Wow
• JD as a Podcast Guest
• Institute of Wow

I have one small favour to ask.

Would you please follow the show wherever you listen to podcasts. Your support helps inspire me to get more guests to come and share their stories.

Just search for Digital Marketing Stories