Are your marketing systems secretly built for burnout?

If you’ve ever ghosted your own funnel because it felt like a second full-time job, you are not alone and you’re not broken.

In this Part 2 convo with Simply Magic Marketing’s Pam Langord, we dive deep into how neurodivergent and creative founders can use AI-powered systems without losing their voice, their mind, or their weekends. Pam shares how she built a virtual 12-person AI marketing team (yes, really) and how you can plug into it even if you’re allergic to funnels, tech, or rigid strategies.

“Marketing should feel like support, not suffocation.” — Pam Langord

Whether you’re ADHD, CEO, or all of the above, this episode is a masterclass in building marketing that works with your brain, not against it.

Suzy the Skeptic is Pam’s gift to you a mini version of her most powerful AI content editor.

Suzy will:

• Identify trust-breaking phrases in your copy
• Score your content for clarity and conversion
• Help you write stronger, more persuasive content without rewriting your voice

Grab Suzy here and let her tighten your next email, sales page, or post.

What You’ll Learn

• Why guilt—not gaps—is what’s actually holding back your marketing consistency
• How Pam’s HEART framework makes automation feel personal and powerful
• The easiest way to train AI to sound like you (and never like a bro marketer)
• What an AI-powered marketing team looks like—and why it’s more accessible than you think
• How to find the trust breaks in your content that are secretly killing conversions

Resources & Links

• Pam Langord’s Site: Simply Magic Marketing
• Suzy the Skeptic (Free GPT Tool)

Related Episode

• 126 | Female Founders Waste 20 Hours Weekly On Marketing Until They Do This With AI w/Pam Langord (Part 1)
• 118 | How Female Founders Use AI to Stop Feeling Like Failures (The Year‑End Audit That Reveals What You Really Built)

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Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Exhausted from posting nonstop and still hearing crickets? It’s not your content, It’s your system.

If you’ve ever felt like marketing is a full-time job on top of your full-time job as a founder, you’re not alone and you’re not broken. In this refreshingly real conversation, Dawn sits down with Pam Langord of Simply Magic Marketing to unpack why smart, ambitious leaders struggle with marketing and what actually works especially for neurodivergent brains.

This is part one of a two-part powerhouse series. If you’re ready to ditch the shame, stop the cycle of DIY burnout, and finally create marketing systems that feel like you, this is your permission slip.

Download “10 Ways AI Will Make You a Better Leader”, your free guide to using AI to lighten your leadership load, create consistency, and finally delegate like a boss.

KEY TAKEAWAYS

• Why high-achieving founders stay stuck in marketing shame (and how to get out of it)
• The real reason “just be consistent” doesn’t work for everyone—and what to do instead
• The hidden leadership habits that sabotage your marketing, even when your tools are solid
• How to build systems that align with how your brain works (yes, even the delightfully distracted ones)
• Why funnels aren’t evil—they’re just misunderstood (and how AI can help humanize them)

RESOURCES & LINKS

• Connect with Pam Langord: Simply Magic Marketing
• Free Lead Magnet: 10 Ways AI Will Make You a Better Leader
• Join the AI for Founders Community — A space for curious, impact-driven women using AI to scale smart
• Explore the AI Leadership Accelerator – 6 weeks to delegate smarter, lead better, and finally scale sustainably

RELATED EPISODE

118 | How Female Founders Use AI to Stop Feeling Like Failures (The Year‑End Audit That Reveals What You Really Built) — an episode that helps founders shift perspective from “I didn’t do enough” to recognizing real progress, a perfect companion for founders working on systems over perfection.

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

If your team is texting “How do I…?” at 7PM, you’ve become their expensive search engine. At your CEO salary, that’s draining time and focus.

This isn’t about being mean.

It’s about breaking the habit of training your team to lean on you for every answer—and giving them tools to solve problems on their own. That’s where the 3-Text Test comes in, with a little AI backup to take you out of the loop for good.

In this episode, you’ll learn:

• How your “helpful” answers are actually creating team helplessness
• The 3-Text Test framework for knowing when it’s time to systematize instead of answering again
• Simple AI-powered tools(FAQs, workflows, custom bots) that stop repetitive questions at the source
• How one founder cut leadership interruptions by 40% in two weeks by teaching this method to her team
  
  

This episode at a glance:

• [00:00] – Why answering makes you the bottleneck, not the leader
• [01:30] – The psychology: asking you is faster than thinking
• [02:15] – The 3-Text Test explained step by step
• [03:30] – AI as your 24/7 system for repeat questions
• [04:15] – Founder case study: 40% fewer interruptions in two weeks
• [05:00] – Your brain is worth more than $7.50/hr answers—protect it
  
  

Resources and links mentioned in this episode:

• 10 Ways AI Will Make You a Better Leader
• Follow Dawn on LinkedIn
• Join the waitlist for the AI for Founders Playbook

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Let me guess — your team still pings you for every little thing, and that SOP you swore you'd write is still just a blank Google Doc mocking you from your drive.

This episode isn’t about operations — it’s about freedom. Because if your business can’t run without you, you’re not leading a business… you’re babysitting one. Today, I’ll show you how smart CEOs use SOPs that scale — without boring themselves (or their team) to death. And yes, we’re making SOPs sexy again. Let’s go.

In this episode, you’ll learn…

• Why SOPs aren’t documentation, they’re delegation
• The 3-step founder-friendly formula to creating systems fast
• How AI tools can cut your SOP creation time in half

This episode at a glance:

[02:32]- SOPs don’t fail because they’re unimportant, they fail because founders write them like robots.

[03:43]- If your business can’t run without you, it doesn’t scale.

[13:51]- AI doesn’t replace your brain,it skips the parts that drain it

[15:04]- SOPs may not scream show me the money, but they absolutely help you keep the money.

Resources and links mentioned in this episode:

• AI for Founders Playbook
• Join the AI for Founders Community
• 10 Ways AI Will Make You a Better Leader – Free Guide
• Tools mentioned: Tango, Loom, Zoom, Otter, ChatGPT, Claude, Scribe

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Is it still leadership if it leaves you exposed?

Renee Nicole Good’s death is a tragedy and a mirror. In this Thursday quick-hit, Dawn Andrews confronts the uncomfortable truth that leadership, as it’s sold to women, often ignores the costs of stepping into power inside systems that weren’t built for us.

This is not a hot take. It’s a call to stop telling women to "take up space" without also teaching them how power actually works.

If you’re looking for a meaningful way to respond, consider donating to Emily’s List — an organization for training and electing progressive women into power. It’s not performative. It’s practical. Because systems don’t reward courage, they respond to leverage.

In This Episode:

• The truth about visibility and why it doesn’t equal safety
• How leadership culture sets women up to be punished for their boldness
• Why bravery without strategy is a leadership trap
• The myth that confidence protects women in unsafe systems
• What real power looks like (hint: it's not individual heroics)

Resources & Links

• Emily’s List — Donate or Learn More

Related Episodes

• Ep 119 | I Almost Deleted This. What Every Female Founder Must Stop Doing in 2026 To Lead Like They Mean It
  A raw rant on leadership lies and what it really takes to lead with impact (and sanity) in 2026.
• Ep 120 | How Female Founders Delegate High‑Stakes Tasks Without Losing Sleep
  Delegation is power. This episode breaks down how DiSC + AI help you lead without micromanaging or burning out.
• Ep 117 | I’ve Watched 300+ Founders Transform — Here’s Exactly What’s Coming for You in 2026
  Strategic, hopeful, and honest — this year-end episode reframes what real leadership looks like going forward.
  
  

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Are you hiring help or headaches?

If you're tired of cycling through hires who “seemed great” but still need hand-holding six months later this episode is your new hiring Bible.

In Episode 122 of She’s That Founder, Dawn Andrews reveals the exact 10-minute AI-powered hiring workflow that Female Founders use to stop wasting time, money, and mental bandwidth on dud employees without slowing down their business.

By the end, you’ll know how to get role clarity, ask interview questions that actually reveal red flags, and stop hiring clones of yourself (spoiler: that never ends well).

If you’re about to post a job (or already deep in hiring regret), pause.
Grab Dawn’s free 10-Minute AI Hiring Workflow now:
👉 dawnandrews.com/disc

Includes:

• The 3 exact AI prompts from the episode
• Interview question templates
• The DiSC-based hiring guide to stop hiring your clone

What You’ll Learn in This Episode

• Why speed kills in hiring and how to fix it without hitting pause on your growth.
• The 3-step AI hiring workflow that takes 10 minutes (not 10 hours) to execute.
• How to stop hiring your clone and start hiring your complement using the DiSC framework.
• The one question to ask before you post another job, it will save you six months of frustration.
• Why Gen Z isn’t the problem, your role clarity is.

Resources & Links

• AI Hiring Workflow Free Download

Related Episode

• 112 | The 4‑Stage AI Process Female Founders Use to Stop Losing 10 Hours Each Week — AI + team systems to take work off your plate.
• 110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week — tactical AI workflows that amplify this episode’s theme.
• 116 | How Female Founders Use AI to Stop Being December’s Bottleneck — delegation fundamentals that make hiring stick

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Are you planning goals that secretly exhaust you before you even begin?

Every January, you’re fired up and ready to plan the hell out of your year. By March? You’re resentful, off track, and wondering what went wrong. Spoiler: It’s not your strategy, it’s your starting point.

In this potent Founder’s Rant, Dawn Andrews reveals the one mindset shift that can prevent burnout, align your goals with actual joy, and help you build a business you still like by the end of the year.

And it all starts with a glass of champagne.

Write your Champagne Moment. Take 10 minutes this week and write the toast you'd give on December 31st, 2026. No edits, no pressure, just the slightly tipsy truth. That story is your truest roadmap.

What You’ll Take Away

• Why reverse-engineering your year from a Champagne Toast actually works—and isn't just fluffy founder journaling
• The unexpected clarity you gain when you plan based on who you want to become, not just what you want to build
• How skipping this ONE reflective exercise keeps you chasing goals that don’t actually matter
• What resentment in March reveals about the way you set goals in January

Resources & Links:

• Join the AI for Founders Community
• Grab the Feedback Fix Freebie

Related Episodes to Feature

• 114 | Female Founders Stop Planning Like You’re Corporate
  A deep dive into strategic planning that feels aligned and human, not corporate chaos — especially useful for listeners tired of goal‑setting that burns them out.
• 112 | The 4‑Stage AI Process Female Founders Use to Stop Losing 10 Hours Each Week
  A tactical episode that helps founders reclaim time — which pairs nicely with vision planning around what you want your year to feel like.
• 110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week
  Shows how AI can support your team and free up space to live into that Champagne Moment vision.

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.

Ever wonder why your delegation flops, even when your hire was totally qualified?

Let’s be real: It’s not a competence issue. It’s an instruction mismatch, and it’s sabotaging your best people before they even start.

In this episode of She’s That Founder, Dawn pulls back the curtain on the delegation breakdowns that keep ambitious women stuck in bottleneck hell and walks you through the DiSC-powered, AI-backed system that fixes it for good.

Whether you’re hiring your first ops lead or scaling a full team, this episode will teach you how to tailor your delegation style to match how your people actually process information so they stop missing the mark, and you stop doing it all yourself.

Grab the FREE Feedback Fix
Learn how to recover from delegation mishaps and adjust your instructions to match your team’s communication style.

What You’ll Learn

• Why delegation fails even with rockstar hires and how to fix it without micromanaging
• The 3 core delegation instruction styles (and how to know which one your team member needs)
• How to use AI (yep, ChatGPT or Claude) as your personal delegation diagnostic tool
• The role of DiSC profiles in predicting delegation success before you hand off a task
• How to shift from “delegation hope” to “delegation confidence” in under 3 minutes

Resources & Links

• The Feedback Fix — Free Tool
• Book a DISC Deep Dive with Dawn

Related Episode

• Ep. 071 | Say It Like a Leader: The Feedback Framework Every Female Founder Needs — Builds on coaching and feedback styles that improve team execution (critical for delegation and alignment).
• Ep. 072 | How Female Founders Delegate Like a CEO Before They Burn Out — A foundational dive into why delegation matters, how to stop doing everything yourself, and how smart delegation preserves your CEO time.
• Ep. 096 | The CEO Trap: How AI Ends Your Decision Fatigue and Frees You to Lead — Shows how to create decision frameworks that remove you as the bottleneck.
• Ep. 110 | 3 Custom GPTs That Save Female Founders 16 Hours a Week (+ Build Your First in 10 Minutes) — Includes the Team Delegator GPT concept (useful for automating delegation prep + team instructions).

Send us a text

Want to increase revenue and impact? Listen to “She's That Founder” for insights on business strategy and female leadership to scale your business. Each episode offers advice on effective communication, team building, and management. Learn to master routines and systems to boost productivity and prevent burnout. Our delegation tips and business consulting will advance your executive leadership skills and presence.