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MountainWest Capital Network: Welcome to the Winners' Circle

MountainWest Capital Network: Welcome to the Winners' Circle

De: MountainWest Capital Network
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Meet Cheri Waldron and Jason Roberts, your hosts for the MountainWest Capital Network Podcast—the gateway to Utah's Winner's Circle. For nearly two decades, Cheri has been the driving force behind MountainWest Capital Network as Executive Director, orchestrating Utah's most prestigious business celebration, the Utah 100. Jason brings 22 years of global business consulting expertise as Managing Director of Protiviti's Salt Lake City office, having grown the local team from 2-3 people to over 70 professionals.

Together, they've created something unprecedented: intimate access to the exclusive Winners’ Circle—that electrifying pre-event gathering where Utah's fastest-growing company CEOs and founders connect before taking the stage. Now, for the first time, they're bringing that same energy and insider access directly to you through candid one-on-one conversations with the business leaders shaping Utah's economy.MountainWest Capital Network
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Episodios
  • The Creative Revolution: How Miranda & Jim Built Cricut Into a Billion-Dollar Platform That Changes Lives
    Jul 3 2025
    The Creative Revolution: How Miranda & Jim Built Cricut Into a Billion-Dollar Platform That Changes Lives

    What if your crafting hobby could launch a million-dollar business from your kitchen table?Miranda and Jim from Cricut have witnessed something extraordinary: a creative platform that doesn't just help people make greeting cards and t-shirts—it transforms ordinary crafters into thriving entrepreneurs. From a company losing money in 2011 to a billion-dollar public company paying dividends today, Cricut's journey reveals how the right platform can unleash human creativity on a global scale.


    In this conversation, Miranda, with her HR leadership spanning nearly eight years at Cricut, and Jim, bringing 25+ years of Wall Street expertise, share how they've built something far more powerful than cutting machines. From graduates honoring deceased parents through custom graduation caps to stay-at-home moms building Etsy empires, they reveal how authentic mission-driven leadership creates both financial success and life-changing impact across 5.89 million active users in 50 countries.

    What You'll Learn:
    • How Cricut transformed from a money-losing scrapbooking company to a profitable billion-dollar platform in just over a decade
    • The "platform vs. product" strategy that creates endless creative possibilities and recurring revenue streams
    • The "cheetah speed" approach to innovation—how to study markets carefully then dominate when you strike
    • How authentic employee ownership mentality attracts top talent and reduces turnover in competitive markets
    • Why giving back to teachers and communities isn't just good karma—it's smart business strategy for sustainable growth
    • The Utah advantage: How Silicon Slopes culture combines high performance with work-life balance and family values
    Whether you're scaling a creative business, building a platform company, or wondering how to turn customer passion into sustainable growth, Miranda and Jim's insights on leadership, innovation, and creating authentic impact offer a blueprint for building something that changes lives while generating serious returns.

    Connect with Cricut:
    • Website: cricut.com
    • Social: LinkedIn, Instagram, Facebook, TikTok, Pinterest, YouTube
    • Platform: designspace.cricut.com
    • Careers: LinkedIn @Cricut
    Want to Connect?

    Cheri@MWCN.org
    Zachary@MWCN.org

    Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle”.
    Cheri Waldron, MWCN Executive Director
    Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
    Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
    Garit Lawson, MWCN Podcast Vice-Chair, Managing Director.
    Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
    The LaunchPod Media Team.
    Más Menos
    36 m
  • How Trevor Farnes Turned Business Crisis Into Global Impact
    Jun 19 2025
    What if your darkest financial crisis became the foundation for feeding millions of hungry children?

    Trevor Farnes, former CEO and co-founder of MTN Ops, transformed personal bankruptcy and food insecurity into a 7 million meal mission that has fed children across Utah, America, and Africa. From losing seven franchise stores and facing foreclosure to building one of Utah's fastest-growing companies, Trevor's story reveals how crisis, faith, and unwavering mission can create extraordinary impact.

    After experiencing hunger firsthand with his young family—surviving on faith and anonymous grocery deliveries—Trevor discovered that his greatest struggle would become his greatest strength. Today, MTN Ops doesn't just create nutritional products for outdoor enthusiasts; every purchase helps fund Operation Conquer Hunger, proving that profit and purpose aren't just compatible—they're inseparable.What You'll Learn:
    • How Trevor and his wife turned complete business failure into the spark for MTN Ops’ success and mission
    • Why starting with a $22 donation (our few loaves and fishes) led to feeding nearly 7 million meals worldwide
    • How faith-based core values drive decision-making and attract top talent in competitive markets
    • Why vulnerability and authentic storytelling create deeper connections with customers and employees
    Whether you're facing your own business crisis, building a mission-driven company, or wondering how to turn struggle into strength, Trevor's insights on resilience, faith, and giving back offer a blueprint for creating success that transforms lives beyond your own.Connect with Trevor Farnes:
    • Website: mtnops.com
    • Social: @TrevorFarnes (LinkedIn) / @MtnOps and @TrevorFarnes (Instagram)
    • Book: "The Conquer Code" available on Amazon and Audible
    Want to Connect?

    Cheri@MWCN.org
    Zachary@MWCN.org

    Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle”.
    Cheri Waldron, MWCN Executive Director
    Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
    Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
    Garit Lawson, MWCN Podcast Vice-Chair, Managing Director.
    Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
    The LaunchPod Media Team.
    Más Menos
    49 m
  • Building More Than Buildings: Old School Foundation, Next Generation Growth
    Jun 5 2025
    Dave Layton, CEO of Layton Construction, has built something remarkable: a company where more than half the employees own shares and retire, having changed their family tree. From the youngest of 10 children working in his father's vegetable garden to leading one of America's top 25 construction companies, Dave's story reveals how treating employees like owners transforms everything.

    In this conversation, Dave shares the "Layton Way"—a philosophy that's driven explosive growth from $350 million in 2004 to over $1 billion today, with offices across 11 markets. The real magic isn't in the revenue numbers; it's in how they've created a culture where top talent stays for decades, building wealth while building America's most important projects from hospitals to sports venues.What You'll Learn:
    • The employee ownership model that turns construction workers into millionaires over 20-40 year careers
    • Why growth is essential for retention and how Dave uses expansion to create career paths for emerging talent
    • The "team sport" approach to construction that delivers predictable outcomes in an unpredictable industry
    • How AI and predictive analytics are revolutionizing safety and project management in traditional construction
    • Dave's crisis leadership lessons from surviving the 2008 recession with a 30-40% revenue drop
    • The mentorship philosophy passed down from his 92-year-old father who "never stopped teaching"
    • Why the rock never rolls on its own and what it takes to keep pushing when business gets tough
    • Technology strategies that help companies do more with less skilled labor in today's market
    Whether you're building a family business, scaling a company, or wondering how to create lasting employee loyalty, Dave's insights on leadership, growth, and giving back offer a blueprint for building something that lasts generations.Connect with Layton Construction:
    • Website: laytonconstruction.com
    • Instagram: @LaytonConstruct
    Want to reach out?

    cheri@mwcn.org
    zachary.reed@pwc.com

    Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle”.
    Cheri Waldron, MWCN Executive Director
    Jason Roberts, MWCN Podcast Chair and Managing Director, Protiviti
    Kevin Jessop, MWCN President and Chief Marketing Officer, IMA
    Garit Lawson, MWCN Podcast Vice-Chair, Managing Director.
    Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
    The LaunchPod Media Team.

    Follow the journey of Utah's fastest-growing companies and the leaders who built them
    Discover why thousands of business leaders consider the Winners’ Circle the most energizing networking experience in Utah.

    Welcome to the Winner's Circle—where listening isn't just about hearing stories, it's about transforming your business and life with each episode.
    Más Menos
    38 m
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