The Journey from Idea to Impact | How Scott Porter Built San Diablo Churros From the Ground Up

In this episode, Cheri and Jason welcome Scott Porter, founder of San Diablo Artisan Churros, for a conversation about entrepreneurship and genuine human connection. What begins as a discussion about churros quickly unfolds into an exploration of what it means to build a mission-driven business. Scott shares how a single opportunity evolved into a whirlwind three-day launch, laying the groundwork for a company that would grow rapidly in succession.

Scott reflects on the realities behind sustained growth: grueling seasons, tough decisions, and the discipline of knowing when to say no. Anchored by Scott’s belief that business is all about uplifting people, he offers listeners a look at entrepreneurship as something fueled by purpose, persistence, and an unwavering commitment to happiness.

What You’ll Learn:

• How to turn an unexpected opportunity into a real business
• What it actually takes to launch and grow a company from scratch
• The realities behind entrepreneurial growth, including burnout, pivots, and tough decisions
• When to say “yes” to growth and when to walk away
• How to scale during unpredictable moments
• How mission, joy, and community can be built into a profitable business model
• The importance of team culture and alignment as a company grows
• How giving back can be integrated into a brand’s identity without becoming performative

Connect with Scott Porter:

• San Diablo Artisan Churros on Instagram: https://www.instagram.com/sandiablochurros/
• San Diablo Artisan Churros Website: https://sandiablochurros.com/
• San Diablo Artisan Churros on LinkedIn: https://www.linkedin.com/company/san-diablo-artisan-churros/
• Scott Porter on LinkedIn: https://www.linkedin.com/in/scottcraigporter/
• Scott Porter on Instagram: https://www.instagram.com/scottcporter/

Want to Connect?

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Meet the dedicated members of our podcast committee who curate content, organize interviews, and ensure the success of The MountainWest Capital Network Podcast “Welcome to the Winners’ Circle.”

Cheri Waldron, MWCN Executive Director
Jason Roberts, MWCN President and Managing Director, Protiviti
Kevin Jessop, MWCN Podcast Vice-Chair and Chief Marketing Officer, IMA
Garit Lawson, MWCN Podcast Chair, Managing Director, Forbes Partners
Zachary Reed, MWCN Podcast Producer, Senior Associate, PwC LLP
Katie Brown, MWCN Business Operations Specialist
The LaunchPod Media Team