If you’ve ever thought your message was crystal clear—only for your prospect to walk away confused, hesitant, or worse… uninterested—this episode is your wake-up call. Dan Rochon breaks down why Teach to Sell starts before you ever make your pitch. Learn the invisible filters destroying your communication and how NLP and the CPI Communication Model help you truly connect—spirit to spirit.

What you’ll learn on this episode

• Most sales fail because you're trying to fix the wrong thing after it's too late.
• True communication isn’t what you say—it’s the response you get.
• Your prospect is filtering your message through 11+ million bits of data, past trauma, and personal meaning.
• The CPI Communication Model: Be in rapport, Ask AADE questions, Actively listen.
• Rapport is not a hack—it’s a spiritual connection.
• Face-to-face and video-to-video are the highest forms of communication.
• NLP helps you understand deletions, distortions, and generalizations.
• The Self-Coaching Model teaches how thoughts and feelings impact actions and results.
• You're responsible for how your message lands, not your prospect.
• Being misunderstood isn’t their fault—it’s a sign to adjust your delivery.

Resources mentioned in this episode

• Teach to Sell: The system to lead, consult, and get hired without pressure.
• The CPI Communication Model: A 3-step approach to authentic connection and influence.
• Self-Coaching Model: Understand how thoughts lead to feelings, actions, and results.
• Neurolinguistic Programming (NLP): The foundation for Teach to Sell's influence tools.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon