Getting the home sold is one thing, but managing a seller’s emotions, expectations, and communication along the way? That’s where great agents stand out. In this episode, Dylan and Angela unpack how to stay connected with your sellers throughout the listing journey using a simple, repeatable communication plan. They’ll dive into the three modes of persuasion, share practical communication tips and scripts, and walk through a step-by-step weekly update system that helps your sellers feel cared for every step of the way.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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LISTING MANAGEMENT | The goal with every client is to maintain a positive relationship and create advocates, which can feel impossible when the selling process becomes prolonged and stressful. Dylan and Angela discuss the importance of understanding and managing the psychology of sellers during the challenging process of listing and selling a home. They dig how to use empathy, theory of mind and effective communication to pre-empt and address sellers’ negative emotions.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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LISTING MANAGEMENT | How can agents shift from predictive to consultative pricing? In this episode, Dylan and Angela dig into the 3 steps to strategic pricing, how storytelling can shape stronger pricing conversations, and tips for consultatively guiding clients to a price.

Access the concept resource in the Forge here: c21forge.com/courses/listing-management/

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THE BACKSTAGE | What does it actually mean to own the outcome? Dylan, Vic, Anna and Abbie discuss how to shift from just executing checklists to being obsessed with results - no matter what your job is.

They dig into the 7 essential steps of owning the outcome, how to lose the fear of putting yourself out there, and the impact that this empowerment can have on your mindset and engagement at work.

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LISTING MANAGEMENT | In this episode, Dylan and Angela talk about what it takes to properly set expectations with sellers in today’s shifted market. They break down the importance of understanding expectation debt, anchoring expectations around timelines, showings, and pricing, and why your own mindset is just as important as your clients.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series

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LISTING MANAGEMENT | The listing market is shifting, and with it comes the need to reset seller expectations, listing strategies, and listing management skill sets. In this episode, Dylan and Angela explore how today’s real estate environment is evolving as buyers become more analytical and days on market increase. They break down the habits that no longer serve us, the skills agents need to learn or relearn, and the mindset required to lead clients with confidence in a smarter, more strategic market.

Access the concept resource and reflection questions in the Forge here: c21forge.com/listing-management-series

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SUCCESS PRINCIPLES | In a world that constantly pulls our attention in a thousand directions, the most powerful move you can make is to focus on what’s yours to control. In this episode, we explore how great ideas shape your reality and why reclaiming your focus is the starting point for long-term success. We break down timeless Stoic principles, practical mindset shifts, and simple strategies to help you stop spinning and start gaining traction.

Learn more about this idea & access the concept resource and reflection questions in the Forge here: c21forge.com/success-principles

Join us every two weeks as Dylan & Angela discuss the success principles – ideas and concepts to help entrepreneurs build better businesses and live meaningful lives.

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CLUES TO SUCCESS | What does it really take to build a thriving, long-term real estate business in today’s market? In this episode, Dylan sits down with Megan Mitchum, the 2024 Top Producer for CENTURY 21 Signature Real Estate. Megan has been in real estate for 20 years and has been with CENTURY 21 Signature Real Estate since the very beginning.

She shares how she built a business powered almost entirely by referrals, how she made her way into the luxury market, and why her success comes from steady, intentional growth. No gimmicks. No shortcuts. Just fundamentals, focus, drive, and a commitment to always getting better.

Speakers:

• Dylan de Bruin, Co-Broker/Co-Owner
• Megan Mitchum, top agent in Urbandale

Megan Mitchum has been a licensed real estate agent since 2005 and is a top producer in the Urbandale area. She leads the Megan Mitchum + Co real estate team.

Subscribe to the More Than More Podcast for new weekly episodes as we discuss building meaningful and impactful businesses, careers, and lives through real estate.

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