• Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds

  • Apr 9 2024
  • Duración: 38 m
  • Podcast

Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds Por arte de portada

Modern Content Distribution Strategies for Revenue Marketing with Ross Simmonds

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  • Resumen

  • Join Dots Oyebolu as he engages in a fascinating conversation with Ross Simmonds, Founder and CEO of Foundation Marketing. Recognized as a leading voice in content marketing, Ross shares his insights on modern content distribution strategies that drive revenue in marketing.


    Key Takeaways:


    (01:46) Ross’ journey from selling do-rags in high school to becoming a revered content marketing strategist.

    (03:53) "Content user fit" and the need for marketers to understand their audience deeply through market research tools like SparkToro and Audience.

    (09:03) "Content market fit": Ross discusses identifying content themes that resonate with target audiences on specific platforms.

    (13:40) The strategic importance of generating backlinks through tools, proprietary research, and a stats roundup for enhancing SEO.

    (20:05) A discussion on the future of SEO and SEM in the face of evolving digital marketing landscapes.

    (22:44) Ross encourages marketers to diversify their strategies, likening AI tools to an "Ironman suit" for marketers To achieve greater efficiency and creativity.

    (24:06) Ross underscores the timeless essence of storytelling in human connection and marketing.

    (29:46) Ross suggests focusing on generating customers and revenue over complex marketing metrics.


    Resources Mentioned:


    Ross Simmonds -

    https://www.linkedin.com/in/rosssimmonds/?originalSubdomain=ca

    Foundation Marketing | LinkedIn -

    https://www.linkedin.com/company/foundationmarketing/

    Foundation Marketing | Website -

    https://foundationinc.co/

    Ross Simmonds' Personal Website -

    https://rosssimmonds.com/

    SparkToro -

    https://sparktoro.com/

    Buzzsumo -

    https://buzzsumo.com/


    Insightful Links:


    https://www.coseom.com/b2b-saas-marketing-the-future-is-now-embracing-modern-strategies-and-trends-2/

    https://www.beacondigitalmarketing.com/blog/b2b-content-strategy-new-era

    https://foundationinc.co/lab/modern-distribution-playbook/

    https://divbyzero.com/blog/saas-content-marketing-strategy/



    Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.



    #PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing
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