Your broker is wrong about what "professional" looks like in 2025.

While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.

In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.

The girls discuss:

♡ The real definition of personality and why it has nothing to do with being funny or outgoing

♡ How to pass the "beer test" with your content

♡ Why posting every day can still make you completely forgettable

♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community

♡ The simple homework assignment that will transform your stories starting tomorrow

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

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Mentioned in this episode:

♡ Podcast: Giggly Squad (Chelsea’s favorite!)

♡ Reel: “Dinner For One” by Olivia Noceda

♡ Instagram: Sivan Ayla

♡ Instagram: Bryann Buhl Realtor

♡ Instagram: BTL Copy

♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show

♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!

This episode was edited by Adrienne Cruz.

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

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Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.

Why???

Because one of you has built trust, and one of you is still chasing virality as a strategy.

In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.

The girls discuss:

♡ Why some agents get amazing results while others get radio silence, even with similar content

♡ The "trust recession" and how consumer behavior has shifted

♡ How to show up as a thought leader in your content

♡ Why testimonial graphics might be doing more harm than good

♡ How your energy and confidence directly impact trust

♡ How to avoid tone-deaf marketing that pushes people away

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Facebook group mentioned by Kayla with all the funny animal stories

♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends

♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher

♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed

♡ Client story Thread by Jereshia Hawk

♡ Carousel by Coming Up Roses about 9 of her clients

♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard

♡ BTL Copy’s newsletter

This episode was edited by