29. Listen if you Know You Need a Personal Brand but want to be Professional

Your broker is wrong about what "professional" looks like in 2025.

While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.

In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.

The girls discuss:

♡ The real definition of personality and why it has nothing to do with being funny or outgoing

♡ How to pass the "beer test" with your content

♡ Why posting every day can still make you completely forgettable

♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community

♡ The simple homework assignment that will transform your stories starting tomorrow

—

Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad (Chelsea’s favorite!)

♡ Reel: “Dinner For One” by Olivia Noceda

♡ Instagram: Sivan Ayla

♡ Instagram: Bryann Buhl Realtor

♡ Instagram: BTL Copy

♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show

♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!

This episode was edited by Adrienne Cruz.