In this episode of the Mission Control Podcast, Mike sits down with Larry Landwher, owner of Grand View Roofing & Exteriors in New Jersey. Larry shares his journey from working long hours as a subcontractor to running a growing roofing and exteriors company — and the mental toll that came with it.

They dive into what it takes to transition from sub-work to full ownership, how to stay clear-headed when business feels like you're being waterboarded, and why vulnerability and networking can change everything. Larry opens up about the fear that almost ended it all, the systems that saved him, and the lessons he's learned scaling from 11 to 34 employees in just a year.

If you're a contractor chasing growth, battling burnout, or just trying to keep your head above water — this one's for you.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

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Facebook: https://bit.ly/3xH8VaT

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Larry Landwher

Facebook: https://www.facebook.com/larry.landwher.5

LinkedIn: https://www.linkedin.com/in/larry-landwher-63a798226/

Website: https://www.gvexteriors.com/

In this episode of the Mission Control Podcast, Mike sits down with Adam Fedale, CEO of G. Fedale Roofing & Siding, a family-run company based in Wilmington, Delaware with multiple locations across the East Coast. Adam shares the story of building and scaling a business with his brothers, the challenges and rewards of mixing family with entrepreneurship, and why clear expectations and accountability are non-negotiable for success

We dive into everything from core values and company culture to handling tough customers, implementing effective SOPs, and the role of extreme ownership and grace in leadership.

Adam also opens up about how his team keeps follow-up personal and genuine, why not every customer is the right customer, and what it takes to keep 85+ employees aligned and thriving.

Whether you're leading a roofing company, running a family business, or just want to hear insights on leadership, accountability, and growth—you'll take a ton from Adam's journey.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Adam Fedale:

Facebook: https://www.facebook.com/adam.fedale

LinkedIn: https://www.linkedin.com/in/adam-fedale-5540a530/

Website: https://gfedale.com/

Kyle Hoffman (Business Coach):

LinkedIn: https://www.linkedin.com/company/kyle-hoffman-llc/

Facebook: https://www.facebook.com/kylehoffmanllc

In this episode of the Mission Control Podcast, Mike sits down with Austin Fricker, Owner and CEO of A. Fricker Roofing & Waterproofing out of Tulsa, Oklahoma. Austin shares how he's built one of the most respected roofing companies in his market — through culture, leadership, and a deep understanding of the numbers that actually drive a business forward.

From managing chaos after major storms to refining his systems for growth and profit, Austin gets real about the challenges that come with scaling a multi-million-dollar company. He talks about building a team that thrives under pressure, balancing revenue goals with healthy margins, and keeping his focus on long-term legacy over short-term wins.

If you're serious about growing a profitable, sustainable roofing business — this episode will hit home.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Austin Fricker:

Facebook: https://www.facebook.com/austin.fricker.5

Website: https://africkerroofing.com/

Youtube: https://www.youtube.com/@a.frickerroofing

On this episode of the Mission Control Podcast, Mike sits down with Brock McClelland, owner of McClelland's Contracting & Roofing in Pittsburgh, PA, to talk about what it really takes to build a company that lasts. From raising the bar in an oversaturated roofing market to keeping 30+ employees aligned under one vision, Brock opens up about the grind, the lessons, and the non-negotiables that have shaped his success. He dives into the challenges of maintaining standards while competitors cut corners, the importance of faith and culture in business, and why educating homeowners has become his biggest weapon in sales. This one is raw, practical, and full of takeaways for anyone serious about leveling up their company.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Brock McClelland (McClellands Contracting and Roofing, LLC)

Facebook: https://www.facebook.com/profile.php?id=100087350456632

Website: https://mcclellandsroofing.com/

Youtube: https://www.youtube.com/@UCimn7kmRMOL5ycIhYLUCcjw

In this episode of the Mission Control Podcast, Mike sits down with Brock McClelland, Owner of McClelland Contracting & Roofing in Pittsburgh. Brock's story is one of resilience, redemption, and relentless drive.

He opens up about his journey overcoming addiction, the moments that forced him to change, and how discipline—not just motivation—helped him rebuild his life into the man, father, and business owner he is today.

This conversation goes beyond business. It's raw, personal, and filled with perspective on faith, family, fitness, and finding purpose when life throws its hardest punches. If you've ever felt stuck or needed proof that change is possible, this one will hit home.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Brock McClelland (McClellands Contracting and Roofing, LLC)

Facebook: https://www.facebook.com/profile.php?id=100087350456632

Website: https://mcclellandsroofing.com/

Youtube: https://www.youtube.com/@UCimn7kmRMOL5ycIhYLUCcjw

In this episode of the Mission Control Podcast, Mike sits down with Nick Peret, founder of Better Boss, to talk about how AI and automation are reshaping the roofing industry. Nick shares his journey from running a lead generation company to building Better Boss and concepting tools like Roof GPT that help contractors save time, increase close rates, and eliminate the stress of endless follow-ups.

They dive into the biggest pain points roofers face, how AI can solve them, and why contractors who embrace these tools will have a serious advantage in the years ahead. From boosting efficiency to improving customer experience to future-proofing your business, this conversation is full of insights every roofing company needs to hear.

If you're a roofing contractor looking to stay ahead of the competition, this episode is for you.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

BetterBoss:

Facebook: https://www.facebook.com/betterbossbrands

LinkedIn: https://www.linkedin.com/company/better-boss-brands/

TikTok: https://www.tiktok.com/@betterboss.io

Instagram: https://www.instagram.com/betterboss.io/

Youtube: https://www.youtube.com/@UCbiCbmENQrE8fOzcdB4-3CQ

Website: https://betterboss.io/

In this episode of the Mission Control Podcast, Nathan Tebedo returns for Part 2 to break down the 6 stages of growth that every contractor business goes through — from scrappy startup to major exit. If you're stuck as a solopreneur, buried in the chaos of friends-and-family hires, or hitting a ceiling trying to scale, Nathan lays out the path forward. He and Mike get brutally honest about leadership, hiring mistakes, CRM implementation, and why throwing a salesperson into the mix too early can blow up in your face. This is the roadmap to building a real business — not just owning a job.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Nathan Tebedo:

Facebook: https://www.facebook.com/nathan.tebedo.7

Contractor Coach PRO:

Facebook: https://www.facebook.com/contractorcoachpro

David Hoisington and Scott Schuler from Complete Roofing Systems in Pennsylvania join Mike to talk about building a powerhouse roofing company with heart. David, the co-owner, opens up about the highs and hard lessons from scaling past $11 million, while Scott, the marketing director, shares how he's created real impact by staying in sync with the sales team and prioritizing authenticity over AI fluff. They talk bad leads, bad hires, rogue insurance agents, and how their culture—complete with a golf simulator and hunting lease—keeps the team bought in. If you're trying to grow your roofing business without losing your soul, this one hits home.

Interested in learning more about Roofr? Get your first roof measurement report for free: https://shorturl.at/quCQ5

Contact us : takeoff@ascenddigitalexperts.com

Let's Connect! ==== ==== ====

Website: https://bit.ly/3NQXXKK

Facebook: https://bit.ly/3xH8VaT

Linkedin: https://bit.ly/3RWTSyr

Complete Roofing Systems:

Website: https://crsroofingteam.com/

Facebook: https://www.facebook.com/crsroofingteam

LinkedIn: https://www.linkedin.com/company/crscompleteroofingsystems