As AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy path and what are the ethical issues attached to such practices?

Featuring
- Fan : AI Startup - CTO
- Erik Luo : Technical AI artist
- Liang Chouwa : Documentary Director

To go further
- Middle Earth episode #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters
- Middle Earth episode #84 Are NFTs welcome in China? (Part 3 - Chinese art collectors)
- Liang Chouwa's documentary : My A.I. Lover | NYT Op-Docs

Quiz's answer (no spoil !)
- link to answer 1
- link to answer 2

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With thanks to Sean Calvo for music support and Erik Luo for poster picture.

Before Covid, WWE and UFC were key to push the envelope of MMA in China, now, independent promotion companies like Middle Kingdom Wrestling are left to pick up the momentum.

Featuring
- Adrian Gomez: Middle Kingdom Wrestling - Founder

To go further
- Middle Earth episode #65 China’s winter sports market : How to get 300 million snow enthusiasts?
- Middle Earth episode #51 Pop Mart : How to Make an Addictive Toy (featuring Yang Yaling)

With thanks to Yang Yaling of Following the yuan for co-producing the episode and Middle Kingdom Wrestling for poster’s picture.

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project, like shooting your next documentary, or are looking for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With a forecast revenue of 370 billion USD in 2024 market size, roughly three times the size of the US market and Europe, China's apparel market is home to up and coming fashion brands as well as big brands buying up international competitors. What can insiders share from that industry?

Featuring
- Li Boyan: Fashion Photographer
- Lucrezia Seu: Plush Consulting - Founder
- CK Zhang : 张本赛含之 SAIANZI - Founder

To go further
- Middle Earth episode #93 Invisible Summit: One Blind Person’s Journey to 8,848 Meters
- Middle Earth episode #24 Dealing with the diaspora: Catering to Chinese clients abroad
- Talking Shop, article by Emily Conrad for The World of Chinese Magazine
- Turning the Tide, article by He Yingzi
- Vintage Values, article by Hatty Liu

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

Chinese speaker? Follow our Bilibili account 阿拉丁_说电影

With thanks to Ren Jiayin for production assistant, Sean Calvo for music support and Lucrezia Seu for poster picture.