This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.

Timestamps

[0:00] Introduction
[0:24] The rise of social media and attention as currency
[1:33] Spending 110% of our attention
[2:28] ADHD-like overwhelm in modern life
[3:27] Phones and constant content access
[4:27] AI’s coming explosion in content creation
[4:51] Oversaturation and the end of the attention economy
[5:11] The trust recession
[6:07] Trust as the new currency
[6:54] How to create content AI cannot replicate

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

Sign up for the Semrush Challenge
https://seiq.learnworlds.com/course/semrush-challenge

In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.

Timestamps

[0:00] Introduction
[0:24] “Welcome to Smartless” (not really)
[0:37] Why there was no episode last week
[1:23] Recording close to release because AI changes fast
[2:03] COVID boredom → early screen-share SEO videos
[2:14] “Document, don’t create” and starting a new blog
[3:21] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26] Using the SEMrush free trial + blog to reach an A score
[5:06] Running the live one-week SEMrush Challenge
[7:10] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16] “Don’t be afraid to blog — it might make you happier”

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win.

Timestamps

[0:00] Introduction
[0:24] SEO isn’t as technical as people think
[0:34] How the SEO industry promotes complexity
[1:39] “Part of the problem since 2002”
[2:03] What “Good Enough SEO” means
[2:22] Why Google doesn’t care about technical perfection
[3:00] How modern platforms (Squarespace, Wix, WordPress) handle technical SEO
[4:12] Thinking like Google: What does Google really want?
[5:45] What “good enough” looks like (A-grade site, not 100%)
[7:21] Introduction to the SEMrush Challenge

CONTACT
Leave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

---

👉 Become an INSIDER...
Get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders