Get the resources mentioned during this episode:

👉 Improve Rankings for "near me" Searches
https://seiq.meredithshusband.com/near-me-searches

Summary
In this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility.

Episode Timestamps
[0:00] Introduction
[0:24] Listener question: ranking in “near me” searches
[1:12] Funny “Thai Restaurant Near Me” example
[1:24] Importance of Google Business Profile
[2:11] Outdated SEO tactics with city names
[3:00] How “near me” searches really work
[3:53] Address vs. service area settings
[5:24] NAP consistency across platforms
[6:16] Local phone numbers as signals
[7:15] Reviews: quality vs. spam risks
[8:42] Keeping your Google Business Profile active
[10:00] Correct categories and completeness
[10:24] Local citations and directories
[11:16] Blogging about local venues and mobile-friendly sites

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This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuable to both Google and real users.

Timestamps

[0:00] Introduction and listener question setup
[0:24] The Instagram vs. blogging dilemma
[1:18] Why Instagram success still matters
[1:41] What groups say about blogging frequency
[2:47] Social media posting expectations vs. reality
[3:55] Why blogs shouldn’t be written to sell directly
[4:38] The problem with old, broken blogs
[6:35] “Garbage” blogs and how they harm SEO
[7:43] Quality over quantity: monthly vs. weekly blogging
[10:35] What makes content truly valuable

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get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders

In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.

Timestamps

[0:00] Intro to IQ Builder Part Three
[0:24] Explaining the series purpose
[0:44] From SEO jargon to AI jargon
[1:24] What is semantic chunking?
[2:24] Why semantic chunking is not new
[3:44] Introducing LLMs.txt files
[4:24] How AI bots use LLMs.txt files
[5:24] Understanding multimodal search
[6:44] AI’s current limits with audio
[8:24] Final thoughts and resources

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👉 Become an INSIDER...
get discounts on upcoming releases:
https://www.meredithshusband.com/#insiders