In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:
https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

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In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.

Timestamps

[0:00] Introduction
[0:24] Follow-up on last week’s AI discussion
[0:40] SEO industry and made-up terms
[1:06] Why agencies overcomplicate concepts
[1:55] Building trust by simplifying SEO
[2:50] Recognizing BS marketing terms
[3:15] The “semantic chunking” myth explained
[4:55] What AI says semantic chunking really means
[7:12] How AI tools actually search the internet
[9:57] Indexes and AI limitations

RESOURCES

Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.

https://seiq.meredithshusband.com/c/iq-builder/

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https://www.meredithshusband.com/#insiders

VOTE » Help Shape the Future Survey:
https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f

This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results.

Chapter Markers
[0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms
[0:24] What AIO & GEO Mean (and Why They Don’t Really Matter)
[1:08] Agencies vs. Consultants and Why New Terms Get Invented
[2:32] Don't Freak Out: It’s Still SEO
[4:03] Google’s Guidance on AI Search Results
[5:45] Make Each Page a Complete Resource
[7:02] Combining Posts into Longer Pages
[7:58] Using Jump Links and Page Structure for AI Visibility
[8:22] What is llms.txt and Why It Matters
[10:09] Why AI Is Now Possible (Speed + Data)

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Sign up for my upcoming Optimize for AI Guide
👉 Become an INSIDER
https://www.meredithshusband.com/#insiders

VOTE » Help Shape the Future Survey:
https://seiq.meredithshusband.com/c/staging/17ff89-fdb4f63c-7bdb-48b2-aa8e-44bd10d66f7f