In the world of branding and marketing, staying top of mind is crucial, especially with lengthy sales cycles. Join Ethan Decker and Steven Bell on this episode of Cover Brand to explore an unexpected yet effective strategy: using high-quality merch to maintain a delightful presence with your prospects. Delve into real-life examples from branding giants like Coca-Cola and insightful tips on how to create merch that people love, not just accept. This episode is your guide to building innovative and lasting connections without irritating your clients. Discover how memorability and charm can transform your business relationships and lead you towards successful engagement.

Main Topics:

• Challenges of long sales cycles for small businesses
• Lessons from Coca-Cola’s branding strategy
• The pitfalls of spammy reminders and how to avoid them
• Why quality merch makes a difference
• Ethan's creative branding approach with unconventional logos
• Leveraging creativity for memorable impressions
• Balancing cost and value in promotional items

Links to Additional Resources:

• Applied Brand Science Website: appliedbrandscience.com

Elevate your brand's memorability and avoid the digital noise by investing in quality, creative merchandise. Follow the expert insights from Ethan Decker and Steven Bell to transform your marketing strategy and foster client connections that last.

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then editing with human eyes, ears and hands. Produced by BiCurean.com

Hosted on Acast. See acast.com/privacy for more information.