In the world of branding and marketing, staying top of mind is crucial, especially with lengthy sales cycles. Join Ethan Decker and Steven Bell on this episode of Cover Brand to explore an unexpected yet effective strategy: using high-quality merch to maintain a delightful presence with your prospects. Delve into real-life examples from branding giants like Coca-Cola and insightful tips on how to create merch that people love, not just accept. This episode is your guide to building innovative and lasting connections without irritating your clients. Discover how memorability and charm can transform your business relationships and lead you towards successful engagement.

Main Topics:

• Challenges of long sales cycles for small businesses
• Lessons from Coca-Cola’s branding strategy
• The pitfalls of spammy reminders and how to avoid them
• Why quality merch makes a difference
• Ethan's creative branding approach with unconventional logos
• Leveraging creativity for memorable impressions
• Balancing cost and value in promotional items

Links to Additional Resources:

• Applied Brand Science Website: appliedbrandscience.com

Elevate your brand's memorability and avoid the digital noise by investing in quality, creative merchandise. Follow the expert insights from Ethan Decker and Steven Bell to transform your marketing strategy and foster client connections that last.

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then editing with human eyes, ears and hands. Produced by BiCurean.com

Hosted on Acast. See acast.com/privacy for more information.

Join Ethan Decker and guest Chelle Johnson as they unravel the importance of defining your Ideal Customer Profile (ICP) and its impact on successful branding and marketing. With five years of business experience, Chelle shares the increasing trend of honing in on a focused customer base. Ethan and Chelle delve into how focusing on a niche can streamline your efforts, enhance your marketing strategies, and make your brand resonate better with prospective clients. Whether you're a small or mid-sized business, learn to define the core needs of your customers and avoid common pitfalls in hyper-detailing your personas. Listen in to gain valuable insights that could transform your approach to defining your customer base and refining your brand.

Main Topics:

• The importance of focusing efforts on an Ideal Customer Profile (ICP)
• Benefits of having a niche market for better brand recognition
• How to identify and target the core needs and occasions of your potential clients
• The delicate balance between having a broad approach and focused strategies
• Separating valuable marketing advice from misleading malarkey

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com.

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Cover Brand, Ethan Decker and Rajev Sivarasa explore the challenge of maintaining brand uniqueness as businesses expand, particularly emphasizing the role of brand behaviors and authenticity. Rajev shares insights from his journey in the IT services industry, spotlighting how personal touches and a distinct company culture can set a business apart. Discover how Rajev uses unique selling propositions like the catchphrase "not assholes" to create a memorable brand identity. Learn about the pitfalls of mimicking larger corporations and why small businesses should embrace their personality to stand out. Whether you're a budding entrepreneur or a seasoned business leader, this episode offers valuable strategies to help your brand shine.

Main Topics Covered:

• The role of brand behaviors in maintaining brand uniqueness
• The concept of "brand DNA" and its importance
• Strategies for promoting brand personality in growing businesses
• Rajeev's unique approach to branding in the IT industry
• Overcoming the challenges of self-promotion and marketing

Links to Additional Resources:

• Applied Brand Science
• Nordstrom’s Service Philosophy
• Learn more about Ethan Decker

Discover how to transform your brand identity by listening to this insightful episode. Learn to convey your brand's true essence and distinguish yourself from the competition. Apply these strategies to grow your business while maintaining authenticity and originality.

Subscribe to Cover Brand for more insights into the world of branding and marketing. Share this episode with a friend who could benefit from these strategies, and head over to appliedbrandscience.com to dive deeper into the principles of brand science. Your success starts here!

Castmagic and Descript used to create drafts and then edited with human eyes, ears and hands. Produced by BiCurean.com

Hosted on Acast. See acast.com/privacy for more information.