This week, AmSpa founder and CEO Alex R. Thiersch, JD, speaks with RealSelf CEO Minou Clark to discuss the platform’s transformation into a dynamic, consumer-first destination for aesthetics. Clark shares how RealSelf is evolving to meet the needs of today’s beauty consumer by embracing med spas and amplifying the human side of aesthetics.

• Clark’s transition from Paris Hilton’s 11:11 Media to her first CEO role in aesthetics;
• RealSelf’s evolution from a plastic surgery directory to a multifaceted consumer platform;
• How social media shifted aesthetics from taboo to pop culture and self-actualization;
• RealSelf’s rebrand: modern UX, aspirational design and intuitive navigation for younger users;
• Launching seamless booking to remove friction and drive conversion across providers;
• Supporting coexistence between med spas, plastic surgeons and cosmetic dermatologists;
• RealSelf’s commitment to vetting quality providers and elevating industry standards;
• Clark's vision for activism, how aesthetics changes lives, and more!

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Music by Ghost Score

This week, AmSpa founder and CEO, Alex R. Thiersch, JD, speaks with Nena Kallopoulos, PA-C, founder of Drip Medi Spa in Englewood, New Jersey, to explore the realities of practicing aesthetic medicine as a physician assistant. With nearly two decades of clinical experience, Nena shares the challenges of building a compliant aesthetic practice and reflects on her experience navigating a license lapse and subsequent regulatory review. In this conversation:

• Transitioning from emergency and concierge medicine to IV therapy and aesthetics;
• Building a compliant med spa as a non-physician;
• The unexpected consequences of administrative oversights;
• Her experience with the state licensing board and broader implications for PAs;
• Why education, unity and advocacy are essential to the future of aesthetic medicine.

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Music by Ghost Score

This week, AmSpa founder and CEO Alex R. Thiersch, JD, sits down with Chris Suchánek, founder and CSO of Firm Media and creator of Ailm Atelier, a new online platform showcasing aesthetic doctors and their stories. They talk about Chris’s journey from the music business to specialty medical marketing, and how authenticity, storytelling, and innovation are reshaping how med spas and aesthetic practices connect with patients.

• How he transitioned from Grammy-winning music marketing to aesthetic advertising;
• The origin and mission of Ailm Atelier as a platform for storytelling and recognition;
• Why authenticity and patient trust are the new currency in aesthetic branding;
• The nomination-only process for Ailm’s featured top aesthetic doctors;
• How he redefined his personal brand with inspiration from a 90s billboard campaign;
• A mixed media marketing approach to target med spa patients in their homes;
• The future of Ailm as a consumer-facing, digital platform.

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Music by Ghost Score