Are you acting on data or just collecting it? In this episode of Medical Spa Insider, host Alex Tiersch is joined by Alex Lirtsman (CorralData) and Tyler Weinberg (Aviva Aesthetics) to explore how med spa owners can "hire" AI-driven data collaboration to achieve operational excellence. You’ll learn how Aviva Aesthetics utilized CorralData to move beyond fragmented spreadsheets and EMR silos, turning their scattered databases into a central source of truth. Their partnership acts as a case study for turning messy data into a strategic growth engine. Discussion points:

• Avoiding Data Fragmentation While Scaling
• Why Pivot to Automated Reporting
• Adding a Human Face to Data
• The Need to Include Data in Decision-Making
• The Definition of Data Hygiene

MSS is the biggest show of the year, every year. It's not easy to tame a beast of that size, but attendees will let you know that it is worth it.

This week, AmSpa founder Alex R. Thiersch, JD, sits down with AmSpa Director of Education Kirstie Jackson to preview what’s coming at Medical Spa Show 2026 (April 9–12 at Wynn Las Vegas)—and how the agenda is built to serve everyone from newcomers to advanced operators.

Kirstie breaks down how she uses data and problem-solving to sift through over 450 presentation submissions, the brand-new learning formats attendees have been asking for, and the can't miss learning opportunities—including an AI summit, our industry-defining cadaver course, and live injections making their debut at MSS.

For more information, visit https://www.medicalspashow.com/

Discussion Points Include

• The size and scope of the Medical Spa Show, spanning eight tracks of education

• How the AmSpa team creates an elevated immersive experience
• Creating a speaker lineup that balances the biggest names with exciting new voices
• New features of the MSS App that attendees will love
• A preview of the MSS agenda, from returning favorites to bold new topics including regenerative medicine and artificial intelligence
• Turning MSS into a four-day experience
• The exciting news about MSS featuring live injections

This week, AmSpa founder Alex R. Thiersch, JD, sits down with Lina Colleli, MSN, FNP-C, founder of Artmedica Aesthetics in Northern Virginia. Lina shares her journey from fashion and beauty into aesthetic medicine, what it has been like launching her own medical spa, and why she believes the pretreatment consultation is one of the most overlooked yet powerful tools in the industry. She breaks down her signature approach to building trust, educating patients, and creating treatment plans that drive both satisfaction and retention. Lina also reflects on social media’s role in her rapid growth, the realities of business ownership, and her long-term vision for teaching and empowering the next generation of injectors.

Key Moments in the Conversation

• Lina’s background and journey from fashion editing and freelance makeup artistry to aesthetic medicine;
• What inspired her to open ArtMedica Aesthetics and the emotions of launching the practice;
• The surprising challenges of business ownership, including inventory management and onboarding staff;
• How social media built her patient base and continues to drive 90 percent of new inquiries;
• Why the pretreatment consult is an essential yet undervalued aspect of patient care;
• How she structures a consult to uncover true concerns, educate clearly, and build long-term trust;
• Strategies for setting expectations, discussing pricing, and guiding patients without feeling sales focused;
• Navigating patient information overload from social media and correcting misconceptions with biology and science;
• Managing a four to five month waitlist and her plans to grow a clinical team to better serve patients;
• Her long-term goal of building an educational academy and stepping into a larger teaching role;
• What she is looking forward to at Medical Spa Show 2026.

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Music by Ghost Score