Are missed calls and slow responses costing your med spa business? In this episode of Medical Spa Insider, AmSpa founder Alex R. Thiersch, JD, speaks with Yan Lee, Head of Sales and Partnerships at Zidy, an AI-powered communication platform designed to help aesthetic practices book more appointments, increase Google reviews, and streamline client communication. Lee shares how Zidy consolidates messages from text, phone, social media, and web chat into one intuitive dashboard, enabling med spas to respond faster, schedule appointments after hours, and attract more clients. Listen to learn:

• How Zidy started in real estate and evolved to serve med spas.
• Why AI phone answering can boost revenue for small practices that miss calls during treatments.
• How Zidy’s unified inbox improves response times and client satisfaction.
• Why Google reviews matter for search visibility—and how Zidy automates requests.
• How a California med spa tripled reviews and booked extra appointments after hours using Zidy.
• Pricing options, AmSpa member discounts, and what’s next for AI in aesthetics.

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Music by Ghost Score

This week on Medical Spa Insider, we revisit a conversation with Michael Olson, sales manager at MyAdvice. Together, he and AmSpa’s Alex Thiersch discuss the changes in marketing strategy that medical spas need to make as they grow. Their conversation includes:

• Marketing needs specific to the aesthetic industry;
• How partnerships with marketing firms should work;
• What to look for when choosing a digital marketing company;
• Changing your marketing strategy as your practice grows;
• How your online presence gets people in the door;
• Big changes that would require you to rethink your marketing;
• Marketing to retain your top providers;
• And more!

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Music by Ghost Score

Can artificial intelligence drive the ability to be more human? This week on Medical Spa Insider, AmSpa founder Alex Thiersch sits down with Rachel Sanders, MBA, Chief Marketing Officer of Rhodium Software (Rhodium.is.beauty). Sanders, whose career evolved from investment banking to wellness entrepreneurship, describes how Rhodium uses AI to help clinics drive growth so they can focus on the human connection at the heart of every patient interaction. Listen for:

• What Rhodium is and how it makes your EMR smarter;
• Five core areas Rhodium automates: retention, loyalty, analytics, workflows, and communications;
• How Rhodium simplifies scheduling and campaign building;
• Why ease of use is critical for med spa tech adoption;
• Why AI-native platforms outperform retrofitted tech;
• Rhodium’s growth and its mission to support human-first care;
• Using trained AI to answer aesthetic questions after hours;
• The future of aesthetics, women’s health and the client experience.

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Music by Ghost Score