Maxed Out: AI-Powered Selling for SMBs Podcast Por Heartcast Media arte de portada

Maxed Out: AI-Powered Selling for SMBs

Maxed Out: AI-Powered Selling for SMBs

De: Heartcast Media
Escúchala gratis

OFERTA POR TIEMPO LIMITADO | Obtén 3 meses por US$0.99 al mes

$14.95/mes despues- se aplican términos.
Welcome to Maxed Out: AI-Powered Selling for SMBs, the podcast where sales leaders mix up their best tips, strategies, and insights for crafting the perfect go-to-market motion. Hosted by Heath Barnett, VP of Revenue at Mixmax, each episode dives deep into sales trends, leadership lessons, and actionable tactics with top experts and industry insiders. Whether you're a sales professional looking to sharpen your skills or a leader aiming to elevate your team's performance, Mixology delivers fresh, real-world advice that goes beyond theory.Mixmax Desarrollo Personal Economía Exito Profesional Gestión Gestión y Liderazgo Éxito Personal
Episodios
  • Boost Sales with AI Insights from Angus Nelson

    Boost Sales with AI Insights from Angus Nelson
    Jan 20 2026
    Welcome to "Maxed Out: AI-Powered Selling for SMB’s." Today, Heath Barnett sits down with Angus Nelson, a performance coach and AI specialist, to explore what it takes to succeed in an AI-enhanced sales environment.

    Angus recounts his personal journey, highlighting the challenges he overcame and how these experiences informed his approach to integrating AI while maintaining authenticity. Together, they address common misconceptions about AI in sales, discuss strategies for incorporating technology without causing burnout, and examine how emotional intelligence and self-awareness can elevate performance in a data-driven landscape.

    Additionally, Angus shares the tools and systems he uses, such as custom GPTs,http://make.com , and the 10 Minute Motivator, which help him and his clients boost productivity, strengthen leadership, and foster genuine connections. He offers practical advice for sales professionals and leaders on adopting an AI-first mindset, building resilient teams, and preserving the crucial human element.

    For those looking to advance their sales careers and effectively leverage AI, this episode provides valuable insights and strategies. Let’s get started.

    Chapters:

    00:00 - Introduction
    00:18 - "Using AI for Adaptive Learning"
    03:46 - "Enhancing Self-Awareness and Leadership"
    09:19 - "Changing Narratives, Shifting Mindsets"
    12:17 - Early Business Struggles and Setbacks
    16:58 - "Rock Bottom, New Beginnings"
    18:05 - Enhancing Sales with AI Insights
    21:50 - AI Unlocks Creative Expression
    26:49 - "Understanding Self Before Using AI"
    33:23 - "Effective Communication Vital for AI"
    35:04 - Prompt Stacking: Effective AI Use
    38:53 - Embracing Change in Leadership
    43:36 - "Fostering Trust and Culture"
    45:01 - Vision for Transformative Leadership
    49:55 - Facing Self-Doubt and Future Challenges
    52:53 - "Finding Angus Nelson & Self-Permission"
    54:29 - AI-Driven Sales and Human Edge
    54:55 - Outro

    Quotes:

    "AI streamlines processes, but mindset unlocks potential. The future belongs to those who embrace change and believe in their ability to thrive."- Angus Nelson

    "Self-awareness amplifies your strengths effortlessly. AI acts as your co-pilot, enhancing what makes you unique."- Heath Barnett

    Key Takeaways:

    AI Is Here to Serve—But You’re Still the Pilot
    Self-Awareness: Your Ultimate Sales Superpower
    AI Augments, But Doesn’t Replace, Emotional Intelligence
    Build Better Systems—But Keep Human Eyes on the Prize
    Mindset Shift: From Survival Mode to Empowerment
    Culture Matters More Than Code
    The Future Belongs to the Aligned

    Connect with Angus Nelson, Founder, Evolve Leadership
    LinkedIn: https://www.linkedin.com/in/angusnelson/

    Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
    LinkedIn: https://www.linkedin.com/in/whatsupHeath Barnett/
    Más Menos
    51 m
  • Employee Generated Content for B2B Sales with Melissa Gaglione

    Employee Generated Content for B2B Sales with Melissa Gaglione
    Jan 13 2026
    In this episode of "Maxed Out: AI-Powered Selling for SMB's" host Heath Barnett engages with Melissa Gaglione, Senior Sales Manager at Warmly and founder of Async Sales Co. Melissa is leading the transformation of B2B sales through employee generated content (EGC), an approach that humanizes brands and empowers sellers in the digital marketplace. They discuss the shift from traditional marketing to authentic, people-centric storytelling, the rising popularity of EGC in B2B SaaS, and how companies like Warmly implement these strategies for measurable business outcomes.

    Melissa shares her journey from elementary education and news reporting to leading innovative sales teams. She addresses the challenges and benefits of launching an EGC initiative, including overcoming imposter syndrome and cultivating a volunteer-driven culture that encourages employees to share and engage. Additionally, she explains her SHINE framework for creating meaningful content, offers practical advice for organizations hesitant to adopt EGC, and provides straightforward insights on managing LinkedIn AI comments.

    Listeners will gain actionable strategies, participate in insightful discussions, and find inspiration to develop their own authentic brands within their organizations.

    Chapters:

    00:00 - Introduction
    00:25 - Influencer Marketing Evolution
    04:06 - "Empower Employees for Authentic Marketing"
    09:23 - Implementing EGC Strategy at Warmly
    12:45 - "Authenticity in LinkedIn Marketing"
    16:22 - Overcoming LinkedIn Posting Fear
    19:31 - Defining Personal Content Pillars
    23:20 - AI-Driven Comments on LinkedIn
    25:08 - "Relatable Passion and Belief"
    29:49 - Documenting My Daily Routine Journey
    31:24 - Overcoming Imposter Syndrome Through Learning
    35:34 - Stop Caring About Others' Opinions
    38:29 - "Building Brand and Community Engagement"
    43:47 - Relationship-Based Sales via LinkedIn
    44:47 - "Evolving Sales in Modern Landscapes"
    48:14 - Subscribe to Mixology Channels
    48:26 - Outro

    Quotes:

    "Approach social selling authentically to meet buyers where they are—that’s where the magic happens."- Heath Barnett

    "Feeling like an imposter means you’re growing. Share your journey, and amazing things will follow."- Melissa Gaglione

    Key Takeaways:

    Employee-Generated Content (EGC) is Humanizing B2B Sales
    Social Selling Thrives on Authenticity
    Start Small—And Make It Enjoyable
    Fear and Consistency are the Biggest Hurdles
    Results Come—But Patience Matters
    The Sales Role is Evolving—Adapt or Miss Out
    Just Give It a Try—You Have Nothing to Lose

    Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
    LinkedIn: https://www.linkedin.com/in/whatsupheath/

    Connect with Melissa Gaglione, Founder & CEO, ASYNC Sales Co
    LinkedIn: https://www.linkedin.com/in/melissagaglione/
    Más Menos
    49 m
  • AI-Driven Go-to-Market Strategies with Jordan Crawford

    AI-Driven Go-to-Market Strategies with Jordan Crawford
    Nov 25 2025
    In this episode of Maxed Out: AI-Powered Selling for SMB's, Heath Barnett welcomes Jordan Crawford, founder of Blueprint GTM and a prominent voice in the go-to-market and AI sales arena. Jordan's straightforward insights and practical methods highlight his role in actively shaping the future of revenue and sales.

    Jordan explores the concept of a "go-to-market engineer" and its impact on the integration of sales, marketing, and AI-driven automation. He introduces frameworks like PQS (pain qualified segment) and PvP (permissionless value proposition), demonstrating how a deep understanding and segmentation of customers lead to highly effective messaging. Additionally, Jordan shares his perspective on why many current AI sales tools fail to deliver meaningful results.

    Listeners will hear about Jordan's initiatives, including Cannonball and the upcoming AI Barf event, where his team will build live AI sales campaigns for selected brands before an audience. The conversation also covers practical strategies for revenue leaders to move beyond AI hype and achieve measurable outcomes in an AI-centric landscape. Topics include targeting niche markets, leveraging unique customer data, conducting rapid experiments, and restructuring modern revenue organizations.

    Whether you're a revenue leader seeking effective strategies, a sales professional navigating AI advancements, or simply interested in the evolution of go-to-market approaches, this episode provides actionable insights and forward-thinking ideas that are essential for succeeding in today's dynamic environment.

    Chapters:

    00:00 - Introduction
    00:25 - "Evaluating AI Messaging Frameworks"
    06:57 - Vertical SaaS and Industry Niches
    15:05 - Rethinking Sales Playbooks
    20:18 - Efficient Scheduling for Expanding Business
    24:36 - AI in Marketing and Sales
    30:25 - "Preventing Bounces: Unique Email Insights"
    35:44 - Challenges of B2B Vertical SaaS
    38:49 - Focused Restaurant Marketing Strategy
    45:54 - Optimizing Outbound for Competitive Edge
    50:06 - "Manual First, Automate Later Strategy"
    53:23 - Optimizing Email Engagement Strategies
    01:02:23 - "AI Oversight and Quality Assurance"
    01:07:43 - "Urgent Customer Issue Research Request"
    01:09:35 - AI Boosts Career Efficiency
    01:15:06 - CROs: Organize Teams Around AI
    01:19:59 - "Peloton YouTube Workout Hack"
    01:21:20 - Outro

    Quotes:

    “We must transform our strategies to match the evolving buyer’s journey. Our only limit is ourselves.”- Heath Barnett

    “Imagination is the only limit. Define your impactful message and build systems to scale it. Don’t wait for the future—create it.”- Jordan Crawford

    Key Takeaways:

    Stop Predicting, Start Engineering
    Move from Persona to Situation
    PQS & PvP: Frameworks for Cutting Through the Noise
    Reverse-Engineering Go-to-Market Motion
    Verticalization > Horizontal SaaS
    Experiment, Iterate, and Get Hands-On
    Human + AI: New Roles, New Mindset
    Your Limitation Is Your Imagination

    Connect with Jordan Crawford, Founder, Blueprint GTM
    LinkedIn: https://www.linkedin.com/in/jordancrawford/

    Connect with the Host: Heath Barnett, VP, Revenue at Mixmax
    LinkedIn: https://www.linkedin.com/in/whatsupHeath Barnett Barnett/
    Más Menos
    1 h y 22 m
Todavía no hay opiniones