In this episode, Dan Rochon dives deep into the real secret behind consistent and predictable success in sales — communication. You'll discover why "communication is the response you get," how to use active listening to build genuine trust, and why your favorite teacher growing up holds the key to closing more deals today. Plus, Dan teaches the powerful "Is That a Yes?" script — a technique you can use to ethically move hesitant clients toward a decision. If you're ready to finally master trust-based sales using Teach to Sell and the principles of NLP, this episode is a must-listen.

What you’ll learn on this episode

• Communication is not what you say—it's the response you get.
• The CPI Communication Model: Build rapport, ask adept questions, and actively listen.
• How to hear the spirit behind what your clients are saying — not just their words.
• When and how to ethically use the "Is That a Yes?" script to overcome fear-based hesitation.
• Teach to Sell: why educating first makes you unforgettable — just like your favorite teacher.
• Understanding different maps of the world to better influence and connect with your clients.

Resources mentioned in this episode

• Teach to Sell Method: Learn how to lead with education and build lifetime client loyalty.
• CPI Communication Model: Master rapport, adept questioning, and active listening for better outcomes.
• Self-Coaching Model: Understand how thoughts, feelings, and actions create your results.

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon