In this heartwarming episode of the Sales Maven Show, host Nikki Rausch welcomes Levi Ware—musician, speaker, and co-founder of the Melodic Caring Project (MCP). Levi shares the incredible origin story of MCP, a nonprofit that streams live concerts to children and families navigating serious illnesses.

If you've ever wondered how to start a nonprofit rooted in passion and purpose, this episode is for you. Levi takes us behind the scenes of MCP’s early days, including the emotional first concert, the power of community, and how he turned a personal mission into a scalable, impactful organization.

From maintaining authenticity to navigating personal sacrifices and innovating through COVID-19, Levi’s journey offers both inspiration and practical wisdom for aspiring changemakers.

Listeners will come away with:

• A deeper understanding of how to turn a passion project into a nonprofit

• Powerful stories of connection and healing through music

• Actionable advice on launching and sustaining a mission-driven organization

Timestamps (Adjusted):
00:43 Welcome to the Sales Maven Show
01:22 Meet Levi Ware & the Melodic Caring Project
04:43 How the Idea Was Born
09:24 Katie’s Story – The First Concert
14:00 Braden’s Story – Expanding the Vision
19:35 Building with Purpose & Relationships
25:19 Turning Music into a Mission
28:17 The Family Impact of Illness
31:15 How to Start a Nonprofit from the Heart
33:42 Staying True to the Mission
38:05 Pivoting During a Pandemic
44:12 The Sacrifices Behind the Scenes
48:33 What’s Next for MCP
51:20 How You Can Get Involved
54:26 Campaigning for Sustainable Support

To learn more or support MCP, visit: MelodicCaring.org

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