Danielle Blake, robotics recruiter and headhunter at Lawrence Harvey, joins Paul Fernandez to unpack the uncomfortable truth: why the UK is falling behind in the global robotics race.

From humanoid automation and autonomous vehicles to the tiny talent pools building this future, Danielle shares why Britain is lagging—and what it will take to catch up.

With deep experience placing top talent across Europe and the US, she reveals why education isn’t keeping pace, which industries are booming, and how curiosity is still the most underrated career advantage.

🎙️ Key Highlights:

The real reason the UK can’t compete with the US and Asia

Why only 15 people in the world can fill some critical robotics roles

How robots will (and won’t) replace human jobs

What’s broken in education—and why innovators struggle to emerge

Where the biggest opportunities in robotics are right now

How to build a career in automation without being an engineer

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Will Anderson, founder of Growth Society and serial e-commerce entrepreneur, joins Paul Fernandez to share the raw, unfiltered story behind building multiple brands, and the painful lessons no one tells you.

From growing a premium shaving business into a £60k debt hole to leading agency teams and finally launching a consultancy designed to fix what’s broken in ecom growth, Will has seen every side of the industry.

In this candid conversation, he reveals why great ROAS doesn’t mean you’re profitable, how to avoid the “shiny object syndrome,” and why most brands still don’t understand their numbers.

🎙️ Key Highlights:

Why his first ecom business racked up £60,000 in debt—and what he did next

The real reason most agencies fail e-commerce brands

How AI is reshaping (and often ruining) marketing decisions

The danger of chasing revenue vs. building margins

When to start planning for Q4—and why most brands leave it too late

How to build a business that actually aligns with your purpose

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The Growth Guys help e-commerce brands scale profitably with data-led, creatively-driven paid media strategies.
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Kate Chandan, founder of Ethica Recruit and FMCG industry expert, joins Paul Fernandez to challenge everything you think you know about hiring in 2025.

In a world where CVs are on life support, job boards are ineffective, and AI is reshaping recruitment, Kate offers a radically human approach to building high-performing teams. With a background at Heineken, Seabrook Crisps, and Fox’s Biscuits—and now three years running her own agency—Kate reveals why empathy, intuition, and business alignment still beat algorithms.

This episode dives into the future of hiring, the culture myths holding companies back, and why the cost of a bad hire is bigger than ever.

🎙️ Key Highlights:

The myth of the CV—and what actually gets candidates hired in 2025

Why most job ads are still repelling the best talent

How AI is transforming recruitment (and where it still falls short)

What companies get wrong about culture, loyalty, and pay rises

How to attract top talent before they even start looking

The hidden value of recruiters—and why they’re more than “CV matchers”

📢 Enjoyed this episode?
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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help e-commerce brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk