If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.

Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.

Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion/

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads.

Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebook-ads-5-reasons-direct-mail-wins/

Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research.

Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide/

Great design is not a luxury. It’s how donors decide if they can trust you, understand your impact, and complete a gift quickly. When every touchpoint looks professional and feels consistent, results improve across mail, events, and digital.

Read more: https://burlingtonpress.com/2025/09/06/professional-nonprofit-design-roi-new-jersey/

If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound.

Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-tool/

Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn more interest into action.

Read more: https://burlingtonpress.com/2025/08/24/9-psychology-principles-that-quietly-boost-marketing-conversions/

A political brand is the story voters tell themselves about you. It lives in every yard sign, stump speech, mailer, and social post. When that story is clear, consistent, and credible, voters remember it and repeat it. Let’s talk about who you are, what you say, how you show up, and what you deliver.

Read more: https://burlingtonpress.com/2025/08/14/6-steps-to-an-effective-political-brand/