If you buy media, you know the feeling. Dashboards glow with impressions, reach, and view rates. But can you actually prove those numbers describe what real people saw and did? With the biggest digital platforms, the uncomfortable answer is often no. And courts, regulators, and independent audits keep revealing why.

Read more: https://burlingtonpress.com/2025/09/22/digital-ad-metrics-vs-direct-mail-trust/

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves.

Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion/

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads.

Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebook-ads-5-reasons-direct-mail-wins/