Political direct mail remains one of the most powerful tools in a campaign’s outreach strategy. In a world crowded with digital ads, text messages, and social posts, physical mailers cut through the noise because they demand attention in a different way. They live in the mailbox, get handled, get talked about, and offer a tangible connection between your message and the voter’s home.

But not all political mailers are equally effective. To drive real engagement and influence voter behavior, your mail needs to be strategic, relevant, and well designed. This guide breaks down the key factors that make political mailers work.

Read more: https://burlingtonpress.com/2026/02/13/what-makes-a-political-mailer-effective/

Donor engagement is not about sending more messages. It is about sending the right messages at the right time.

Many nonprofits struggle with donor retention because communication becomes overwhelming after a gift is made. A new donor gives once, then suddenly receives repeated fundraising emails, mailed appeals, and urgent requests for more support. What started as goodwill turns into fatigue, and future donations quietly disappear.

The key to long-term nonprofit fundraising success is building relationships, not chasing transactions.

Read more: https://burlingtonpress.com/2025/12/29/how-nonprofits-can-engage-donors-without-annoying-them/

Direct mail continues to be one of the most effective marketing channels for businesses, nonprofits, and campaigns. But effectiveness does not have to mean higher costs. At Burlington Press, we see it every day. The mailings that perform best are not always the most expensive. They are the most thoughtful.

If you are working with a limited budget, these five strategies can help you improve response rates, reduce waste, and get more value from every piece you send: https://burlingtonpress.com/2025/12/19/direct-mail-on-a-budget-how-to-get-better-results/