Leading With AI: How to Win Early With Smarter Marketing & Discovery Strategies 🤖📈

📌 Episode Overview:Adapting to AI is no longer optional—it is a business imperative. In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with innovation leader Amir Elion to explore how organizations can move from experimentation to sustainable competitive advantage using AI.Together, they discuss how AI is transforming marketing operations, redefining digital discovery through Generative Engine Optimization (GEO), and enabling companies of all sizes to compete more effectively. From enterprise adoption challenges to practical frameworks for implementation, this conversation delivers a grounded, executive-level perspective on what it really takes to win with AI.🧠 What You’ll Learn:How AI is reshaping modern marketing workflows and team productivityWhy Generative Engine Optimization (GEO) matters more than traditional SEOHow small and mid-sized companies can outperform larger competitors using AIPractical frameworks for moving from AI experimentation to real business valueHow to create long-tail, AI-friendly content that drives qualified trafficWhy experimentation and iteration are essential for AI success👤 Featured Guest:Amir Elion – Business Innovation & Transformation LeaderFounder of Think Big Leaders and Co-Founder of Global Green Action Day, Amir brings deep expertise from leading digital innovation programs at Amazon Web Services (AWS) in the Nordics. He has worked with global organizations including Volvo Group and Adobe and regularly speaks at international conferences on generative AI, cloud strategy, and enterprise innovation.Amir specializes in bridging the gap between business strategy and emerging technology—helping leaders translate AI capabilities into measurable outcomes.⭐ Episode Highlights:Enterprise vs. startup AI adoption: why leadership matters mostHow marketing discovery is changing with AI agents and search overviewsEarly opportunities in GEO (Generative Engine Optimization)Using AI to generate scalable long-tail content strategiesBuilding internal AI tools to automate proposals, content, and workflows“Service as software” and the rise of micro-tools for business productivityWhy AI adoption should be treated like training a new employee—not a one-time testThe continued importance of live events and authentic relationships in an AI-driven world🌐 Connect and Explore More:Connect with the Host – Emanuel RoseWebsite: https://emanuelrose.com/LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/Instagram: https://www.instagram.com/emanuelroseauthor/Facebook: https://www.facebook.com/EmanuelRoseAuthorYouTube: https://www.youtube.com/@marketingintheageofai-ec6fxConnect with the Guest – Amir ElionLinkedIn: https://www.linkedin.com/in/amirelion/📚 Further Reading or Resources:Blog post (full breakdown of this episode’s topic):https://emanuelrose.com/leading-with-ai-from-experiments-to-enduring-advantage/Host website:https://emanuelrose.com/Emanuel Rose’s book – Authentic Marketing in the Age of AI:https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/Amir Elion’s consulting firm:https://thinkbigleaders.comAmir’s AI-powered advertising tool:https://gloryhack.comIf you found this episode valuable, please:✅ Like the video✅ Subscribe to the channel✅ Turn on notifications✅ Share with your team or network✅ Leave a comment with your biggest AI challenge or takeawayYour engagement helps more leaders discover how to navigate marketing in the age of AI.#MarketingInTheAgeOfAI #AIMarketing #DigitalInnovation #GEO #GenerativeEngineOptimization #AIForBusiness #BusinessGrowth #MarketingStrategy #AIAdoption #InnovationLeadership #EnterpriseAI #FutureOfMarketing #ArtificialIntelligence #EmanuelRose #AmirElion #MarketingPodcast #AITransformation