Fire&Spark founder Dale Bertrand explains zero-click search and why GEO (Generative Engine Optimization) changes how we win attention. He shares the shift from SEO’s performance focus to GEO’s brand-visibility advantage, plus concrete tactics to research longer, more complex queries using niche communities and real customer language.

Listen to this episode to learn how to adapt your content strategy for AI-driven search, reset traffic expectations, and build visibility where your buyers now look.

CONNECT WITH DALE🌐 Website: https://www.fireandspark.com/💼 LinkedIn: https://www.linkedin.com/in/dalebertrand/📹 Speaking: https://dalebertrand.com/

CONNECT WITH ANDY🌐 Website: https://www.mmgdesign.net/💼 LinkedIn: https://www.linkedin.com/in/mmgdesign/📸 Instagram: https://www.instagram.com/mindfulmilligan/

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MMG Design is my web design studio that's helped 80+ Businesses clarify their offer and design a website they are proud to share.

Marketing by Design is my podcast where we learn how high-performing marketers and founder built their success, and told their stories...by design.

To learn more, visit mmgdesign.net

TAS Bober—founder of The Scroll Lab and co-host of Notorious B2B—shares how one year in sales made her a far better marketer, why she productized landing pages, and how she designed a three-day workweek without sacrificing quality.

We cover the in-house → solo transition (insurance, runway, expectations), her comments-first LinkedIn strategy, and the “time–money–quality” triangle that guides her decisions.

Listen to this episode to learn how to use sales insights to build better marketing, structure a productized service, and ship imperfectly without imposter syndrome.

Resources Mentioned:

The Scroll Lab https://thescrolllab.com/#about Tas's Sass Playground (aka Linkedin)https://www.linkedin.com/in/tasbober/Notorious B2B (TAS & Tim)https://podcasts.apple.com/us/podcast/the-notorious-b2b-shows-podcast/id1806951823Exit Five Communityhttps://www.exitfive.com/Columbus AMAhttps://www.linkedin.com/company/3736263/TAS’s “TAS” Spotify playlist https://open.spotify.com/playlist/5QpUdJqY1jAbVJ2ojbG4Ov?pi=V-fe_DkkRc2y6&nd=1&dlsi=d170e7eff9864e8e

Host (Andy Milligan): https://www.linkedin.com/in/mmgdesign/

Instagram: https://www.instagram.com/mindfulmilligan/

Website & Production: https://www.mmgdesign.net/

Hey Friends!

Recently I made an appearance on the "Just Get Started" Podcast with Brian Ondrako.

Brain is an amazing host and literally gave me my hall of fame interview on this show. Be sure to check out the Just Get started Podcast and all of Brian's links below:

Shownotes Page for This Episode: https://brianondrako.com/podcast/andy-milligan

Just Get Started Podcast: https://brianondrako.com/podcast

Work With Brian: https://brianondrako.com/sales-coaching

Follow Brian: https://www.linkedin.com/in/brianondrako/

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MMG Design is my Web Design Strategy Studio that has helped 80+ founders and marketing teams design a website that they are proud to share.

Marketing By Design is my podcast that interviews high performing founders and marketers and discover how they built their discuss and told their stories, by Design.

For more, go to www.mmgdesign.net