In a twist that flips the format, today’s Marketing Trends episode puts longtime host Stephanie in the guest seat as Lacey Peace — the show’s behind-the-scenes force for nearly a decade — grabs the mic.

What unfolds is a no-BS conversation about how AI is dismantling the old playbook, why cold emails are basically spam of the past, and what marketers need to do now to stay relevant. Stephanie unpacks why Account-Based Experiences (ABX) — not just ABM — are the new battleground for meaningful engagement, and why trust, speed, and human connection are the real growth levers in an AI-saturated world.

From digital buyer agents and decentralized discovery to building content that LLMs can’t summarize, this episode delivers sharp takes on where marketing is headed — and who’s already falling behind.

And if you're curious about cold texting, naming dogs after food, or whether mascots actually move the needle… don’t miss the lightning-fast Relevant or Irrelevant round.

Key Moments:

00:00 From 2,000 Interviews to the Hot Seat

01:08 How AI Is Reshaping B2B Marketing

02:25 The Collapse of Traditional Tactics

03:43 AI Disrupting Email & Search Marketing

04:39 Why ABX Is the Future of B2B Strategy

08:54 AI Buyer Agents Are Coming — Fast

13:32 Trust, Community & Decentralized Buying

17:07 ABM vs. ABX: What's the Real Difference?

21:34 Smarter Metrics for Long-Term Growth

23:13 LLMs vs. Google: The New Search Shift

24:46 Building Content LLMs Can’t Summarize

27:00 Enterprise Entertainment as a Marketing Play

30:39 Niche Content That Converts in B2B

33:50 Relevant or Irrelevant? Rapid-Fire Trends

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Imagine onboarding a new employee who never sleeps, speaks every language, knows all your products, and can handle thousands of customers at once.

That's the reality Salesforce is building with Agentforce — and it’s already transforming customer success, marketing operations, and revenue growth.

In this episode, Salesforce SVP of Digital Customer Success Bernard Slowey joins us to break down how they became Customer Zero for Agentforce, what went wrong (and right), and why agentic AI is reshaping the future of marketing and operations.

If you lead marketing, operations, or customer success — and you’re serious about not falling behind — this episode is your AI playbook.

Key Moments:

00:00: What Is Agentforce? Introducing Salesforce’s Digital AI Workforce
01:21: Meet Bernard Slowey: VP of Digital Customer Success at Salesforce
01:46: From AOL to Salesforce: Bernard’s Career Path Through the Tech Revolution
03:57: The Rise of AI Agents: Why Chatbots Are Officially Obsolete
06:36: AI Agents vs. Chatbots: What They Are and Why They Matter
11:22: Lessons from the Frontlines: What It Takes to Implement AI Agents
15:16: Inside Salesforce: How Agentforce Came to Life
18:55: How Salesforce Launched Agentforce in Just 4 Weeks (And What They Measured)
30:27: Rethinking Success: Metrics That Actually Matter in AI Rollouts
38:25: Why Traditional Customer Service Automation Is Failing Us
42:36: Real Use Cases: How Salesforce Clients Are Winning with Agentforce
44:11: AI Implementation Challenges (And How to Solve Them)
50:32: Cross-Functional Teams and the Future of AI Collaboration
57:18: Why AI Still Needs a Human Touch in Customer Experience
58:33: The New Job Titles and Skills Emerging in an AI-First Era
01:04:02 Human Intuition vs. AI Logic: Finding the Right Balance
01:09:35 Customer Obsession in the Age of Automation

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What does it take to launch an AI product on the biggest stage in advertising — and actually make it stick?

GoDaddy CMO Fara Howard joins us to unpack the strategy behind their standout Super Bowl campaign for GoDaddy Airo, featuring actor Walton Goggins (White Lotus, The Righteous Gemstones). From idea to execution, Fara shares how her team translated a complex product into a message that millions could instantly understand — without losing the creativity that made it unforgettable.

We dive into the balance of data and storytelling, how to earn the right to be bold with your marketing, and why simplicity is a superpower in B2B. Whether you're a CMO, brand leader, or growth marketer, Fara’s insights into performance-backed creativity, product positioning, and campaign accountability will leave you rethinking how you launch, scale, and measure your next big idea.

• 00:00 Who is Fara Howard, GoDaddy CMO?
• 00:21 Why GoDaddy Returned to the Super Bowl in 2024
• 01:37 The Evolution of GoDaddy’s Super Bowl Ad Playbook
• 03:51 What Is GoDaddy Airo? Breaking Down the AI Product Launch
• 05:57 Lessons from Launching a New AI Tool at Massive Scale
• 09:30 How GoDaddy Chose Walton Goggins for the Super Bowl Spot
• 15:56 Behind the Scenes: Building a Creative Campaign That Converts
• 26:22 Real-World Marketing Advice from a CMO: Math vs. Magic
• 34:43 Why Company Culture Should Shape Your Career Path
• 35:39 A Cultural Misfit: The Vans Story You Have to Hear

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What if successful teams could operate without a leader?

Spoiler Alert: If you still think leadership is about barking orders from the top, Keith Ferrazzi is here to tell you: you’re doing it wrong. The legendary author of Never Eat Alone is here, and he’s coming for your org chart.

Tune in to discover why traditional leadership is dead, how AI is forcing us all to rethink teamwork, and why teamship is the future.

Key Moments:

0:00 Who is Keith Ferrazzi, Author of Never Lead Alone?

06:43 The Importance of Team Dynamics

10:49 Shifts in Leadership and the Impact of Teamship

15:19 Implementing Effective Team Practices

23:41 Adapting to Market Changes

27:06 The Future of Jobs and AI Transformation

28:59 Navigating AI-Induced Societal Disruption

35:59 Empowered Teams and the Magic of Holacracy

38:37 High Return Practices for Team Success

46:48 The Next 20 Years: AI and Human Collaboration

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

What’s worse than pissing people off with a bold marketing campaign? Boring them.

So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?

If you want to truly stand out, you have to break the rules… or at least question them.

Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.

Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong’s scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn’t turn your brand into just another generic voice in the noise.

Key Moments:

00:00: Who is Udi Ledergor, Chief Evangelist at Gong?

01:37 Why Many “Best Practices” Are Outdated

03:27 The Courage to Be Different

06:14 Choosing the Right Company and Leadership

13:59 Creating Buzz with Content Marketing

26:54 Hiring for Potential Over Experience

31:46 The Value of Diverse Backgrounds in Marketing

35:56 Handling Failure: A Marketing Campaign Gone Wrong

45:32 Writing a Book: Insights and Sneak Peeks

51:32 The Role of AI in Marketing

58:53 Lightning Round: Quickfire Questions and Answers

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

AI Won’t Save You. Strategy Will.

AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?

In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.

If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach.

Key Moments:

• 00:00 Who is Marketing Expert, Rebecca Messina?
• 01:53 The Most Common Misconceptions in Marketing
• 03:48 Adapting Marketing Strategies to Different Environments
• 05:29 The Importance of Language in Marketing
• 16:08 Cross-Functional Collaboration
• 19:50 The Art of Risk-Taking
• 26:06 Your Operating Model is Costing You Talent
• 26:59 Global vs. Local Marketing Strategies
• 28:32 Innovating Your Operating Model
• 29:28 Hiring High-Performing Teams
• 33:12 Navigating AI in Marketing
• 39:16 Aligning Your Mission & Your Strategy
• 42:28 Lightning Round & Rebecca’s Top Resources
• 47:28 Why Flexibility is Wealth

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Neglected customers. Disconnected executives. And a limited budget.

What if the remedy to all of the issues plaguing our marketing strategy was… simple?

What if the key to staying relevant allowed marketers to do more with less?

Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.

• 00:00: Meet Iterable’s CMO, Adriana Gil Miner
• 01:25 Adriana's Career Journey
• 07:41 The Future of Marketing: AI and Community Building
• 14:10 Collaborating with Cross-Functional Leaders
• 25:12 Navigating a Noisy Digital World
• 26:26 Activating Community-Led Marketing
• 27:20 Cultivating an Engaged Customer Community
• 29:01 The Power of User Conferences
• 29:43 Memorable Tableau Conference Experiences
• 31:36 Handling Tragedy with Community Support
• 35:37 Invite Your Customers to the Conversation
• 39:07 The Future of SMS in B2B Marketing

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.

Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.

She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives.

Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style.

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Key Moments:

00:00 Who Is 2x AI CEO Amanda Kahlow?

03:24 The Origin of 6sense

07:01 Innovative Marketing Strategies

09:06 Building 1mind & The Mission Behind AI Superhumans

20:30 Generative AI in Sales: Balancing Creativity and Accuracy

21:46 AI Evolution: From Deflection to Engagement

22:24 Personalizing Sales with AI: Mirroring and Customization

23:19 Scrappy Marketing Techniques for 2025

24:05 Eating Your Own Dog Food: Using Your Product Internally

26:12 Building Relationships and Leveraging Experience

29:01 Future-Proofing Marketing Skills with AI

31:06 Defining Your Personal Mission Statement

34:18 The Journey to Motherhood: IVF & Adoption

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.